Diesel Black Gold opened its first global concept store on London’s Conduit Street last week! Under Andreas Melbostad’s Creative Direction, the launch was hosted by Renzo Rosso and Andreas Melbostad himself to celebrate the new Diesel Black Gold store, a brand new boutique that represents the first retail location of its kind, globally.
With catering provided by Cellar Society, guests dined on canapes of Goat’s curd with crushed pea, mint and artichoke, Monkfish, pancetta and rosemary spiedini and bundled green asparagus spears, complemented by elderflower and mint collins, prosecco and wine from Diesel Farm. The music was also provided by 10Tigers. It looked like it was a fantastic night!
It wouldn’t be a Diesel event if celebs didn’t attend, so of course there were celebs like Stefano Rosso, Sienna Miller, Luke Evans, Kyla La Grange, Arlissa, MKS, Jack Fox, Ella Catliff, Nellee Hooper, Harriet Verney, Lou Hayter, Eloise Showering, Petra Palumbo, Severino Panzetta, Lady Victoria Hervey and Amber Anderson in attendance. You can see the photos in the gallery below and don’t forget to go and check out the brand new store!
Images courtesy of Diesel.
Zac keeps it pretty consistent with his style. He mostly sticks to clean shirts and opting to have his jeans make his outfits standout. The styles that he chooses always have a great wash to them as well as always fitting him well. You can click here to purchase these jeans from the Diesel website.
Here is the brand new Diesel x Nicola Formichetti Neo-Neoclassicism Fall Winter 2014 Campaign. It just launched and it looks amazing doesn’t it? It has a very futuristic vibe to it that really embodies the Diesel brand. You can read more about it from the press release just below!
“We were looking at many of the great images, from fashion advertising to fine art, that have shaped our way of looking at things. We wanted to bring them together – pop Picasso-style! – through the use of the digital medium. In many ways it was looking at the ‘great group shots’ through history, from Michelangelo to Avedon. Now the Diesel Reboot is complete, this is the foundation of the new vision for Diesel. And with new beginnings there is always a certain looking back to look forward, here it appears as a sort of ‘Neo-neoclassicism’ in the campaign.” Nicola Formichetti, Artistic Director of Diesel
“There is a deliberate attempt to look at Italian art throughout the centuries, right back to the Renaissance. It was an idea to bring together great moments in visual culture that we liked. I think what is interesting, while referring to these great moments, is that Nicola is also bringing his ‘glitching’ community; that sense of something global and new. It’s the juxtaposition of the two, of the classical and digital that makes them both feel stronger.” Nick Knight, Diesel Campaign Photographer A-W 14-15
From Titian and Tiepolo to Avedon and Arbus, a wealth of visual images is remembered and reimagined by Nick Knight and Nicola Formichetti to complete Diesel’s latest advertising campaign. Marking the beginning of a new era for Diesel and featuring Formichetti’s foundational collection for the brand, the ‘Neo-neoclassic campaign’ is a pop amalgam of the classical, the digital and the real.
Following the Diesel Reboot, both the foundational collection and this campaign, in many ways, look back to look forward. Each has its visual roots in the city of Venice – and the Diesel show and event held there on 3rd April 2014 – but just like the city and Diesel itself, both the campaign and collection essentially encompass a view of the past and an innovative route to the future for the brand. Stars such as Kiko Mizuhara sit easily beside net cast kids and musclemen. All are part of the new, democratically ‘glitched’, global community of Diesel.
My denim review this week is on the Diesel Grupee Jogg Jeans in 0606C. You may remember that I originally tried one of the very first pairs of Jogg Jeans years ago, in a boyfriend fit, but these are one of the brands latest styles, in their regular fits. Unlike other Jogg Jeans with the drawstring tie at the waist, these have a button, so without looking at them closely, you wouldn’t be able to tell.