Here is the brand new Diesel x Nicola Formichetti Neo-Neoclassicism Fall Winter 2014 Campaign. It just launched and it looks amazing doesn’t it? It has a very futuristic vibe to it that really embodies the Diesel brand. You can read more about it from the press release just below!
“We were looking at many of the great images, from fashion advertising to fine art, that have shaped our way of looking at things. We wanted to bring them together – pop Picasso-style! – through the use of the digital medium. In many ways it was looking at the ‘great group shots’ through history, from Michelangelo to Avedon. Now the Diesel Reboot is complete, this is the foundation of the new vision for Diesel. And with new beginnings there is always a certain looking back to look forward, here it appears as a sort of ‘Neo-neoclassicism’ in the campaign.” Nicola Formichetti, Artistic Director of Diesel
“There is a deliberate attempt to look at Italian art throughout the centuries, right back to the Renaissance. It was an idea to bring together great moments in visual culture that we liked. I think what is interesting, while referring to these great moments, is that Nicola is also bringing his ‘glitching’ community; that sense of something global and new. It’s the juxtaposition of the two, of the classical and digital that makes them both feel stronger.” Nick Knight, Diesel Campaign Photographer A-W 14-15
From Titian and Tiepolo to Avedon and Arbus, a wealth of visual images is remembered and reimagined by Nick Knight and Nicola Formichetti to complete Diesel’s latest advertising campaign. Marking the beginning of a new era for Diesel and featuring Formichetti’s foundational collection for the brand, the ‘Neo-neoclassic campaign’ is a pop amalgam of the classical, the digital and the real.
Following the Diesel Reboot, both the foundational collection and this campaign, in many ways, look back to look forward. Each has its visual roots in the city of Venice – and the Diesel show and event held there on 3rd April 2014 – but just like the city and Diesel itself, both the campaign and collection essentially encompass a view of the past and an innovative route to the future for the brand. Stars such as Kiko Mizuhara sit easily beside net cast kids and musclemen. All are part of the new, democratically ‘glitched’, global community of Diesel.
My denim review this week is on the Diesel Grupee Jogg Jeans in 0606C. You may remember that I originally tried one of the very first pairs of Jogg Jeans years ago, in a boyfriend fit, but these are one of the brands latest styles, in their regular fits. Unlike other Jogg Jeans with the drawstring tie at the waist, these have a button, so without looking at them closely, you wouldn’t be able to tell.
Just when I thought all had been done with denim when it came to accessories, Diesel released their new #Denimeye collection. Always ones to experiment when it came to their styles, the new line of optical wear features classic sunglasses, like the wayfarer, in many different denim and colored lens combinations.
One thing that makes these work, in my opinion, is that they have a classic shape. You really cannot go wrong with the wayfarer as it goes with anything, no matter the colorway. It’ll take the meaning of double denim to a whole different level. You can check out all of the styles below and get them here. What do you think of them?
Zoe Saldana was all smiles as she arrived at JFK Airport with her husband to catch a flight out. The actress wore one of her go to jeans, the Diesel Fayza Boyfriend Jeans, with some combat boots and a sweater.
The wash of these jeans is really amazing. I like the slight bleached, cloudy effect of them as it adds a bit more of a relaxed feel to them. The shape of the front pockets are also something that I like a lot. The way they dipss lower makes them feel unique and fresh compared to other boyfriend jeans. What do you think of them? You can click here to purchase similar styles from the Diesel website.