Jogg Jeans have been a part of Diesel’s creativity for a little while now, but the brand has just released their new campaign dedicated to Jogg Jeans! In a nutshell, Jogg Jeans are Diesel’s first ever hybrid denim. The brand’s in house denim experts combined jersey and denim to concoct the first ever “hybrid” jeans style. Denim and sweat – a patented product not being created by any denim brand out there.
The general idea is that they’re designed to offer movement / function / freedom without compromising on style or shape. I can vouch for this as I do own one of the first pairs of Jogg Jeans and love them! They are so comfortable and soft!
Part of the bigger picture, Nicola Formichetti (Diesel’s new Artistic Director) is backing Jogg Jeans by creating this campaign which sees him collaborating with a group of extraordinary dancers to celebrate the new collection – a collection that emphasises movement, comfort and style – to show that you can do anything in these jeans. You can check out the new campaign video above (the song is the explicit version, so be warned if you are at work or a younger reader) and you can purchase Jogg Jeans online at the Diesel website. They are available for both men and women in various cuts.
Jill Hennessy pushed a child’s bike around as she was seen out and about in Greenwich Village in New York City last week.
Jill wore a double denim outfit consisting of a sleeveless button up denim shirt and some Diesel cut off studded denim shorts. I love seeing double denim done in different ways and I quite like how Jill wore a longer pair of shorts with a sleeveless shirt. Do you like her look here? I especially love the shirt.
Images courtesy of Pacificcoastnews.com.
This fall, Diesel and Nicola Formichetti are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT. They have a whole new vision and idea for their future campaigns and you can read about them and see the fall/winter 2013 campaign below.
#DIESELREBOOT is Nicola’s first project as Artistic Director of Diesel: over the past few months Diesel announced its presence on Tumblr in a typically unique way, gathering a community of fresh and brave creatives both on the platform as well as hosting unprecedented worldwide real-world “tumblr meet-ups”. Since then, Diesel has championed the work of these up and coming talents, challenging them with creative missions, and publishing hand picked selections in international media and projections of credited artworks in the largest capital cities in the world.
This is a step forward in the path of #DIESELREBOOT – Diesel has created a community – gathering fresh talents – giving them the possibility to showcase their talents and tell their story through their own portrait. Selected to be part of the community through Tumblr and word of mouth, each creative was chosen by Nicola, who then styled them for the campaign in true DNA style – denim and leather. A campaign customised by Nicola celebrating true Diesel DNA: bravery, creativity, freedom
The cast is composed of 18 diverse characters and embraces a wider creative audience which will be brought to life in print, digital and events, all supporting and searching for new talents in brave and unexpected ways. Celebrate and champion creative spirits: join #DIESELREBOOT.
Yesterday, on Tuesday 13th August, Diesel hosted the Festival Number 6 event at the Manchester King Street Store. The event had a great turn out and looked like it was a lot of fun, so many people attended!
The night featured DJ sets from Horse Meat Disco and a live set from Dutch Uncles. The event has kicked-off the partnership and adds to the build up of Diesel’s collaboration with the festival taking place on the 13th-15th September 2013. Did any of you Manchester readers attend this event?