This fall, Diesel and Nicola Formichetti are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT. They have a whole new vision and idea for their future campaigns and you can read about them and see the fall/winter 2013 campaign below.
#DIESELREBOOT is Nicola’s first project as Artistic Director of Diesel: over the past few months Diesel announced its presence on Tumblr in a typically unique way, gathering a community of fresh and brave creatives both on the platform as well as hosting unprecedented worldwide real-world “tumblr meet-ups”. Since then, Diesel has championed the work of these up and coming talents, challenging them with creative missions, and publishing hand picked selections in international media and projections of credited artworks in the largest capital cities in the world.
This is a step forward in the path of #DIESELREBOOT – Diesel has created a community – gathering fresh talents – giving them the possibility to showcase their talents and tell their story through their own portrait. Selected to be part of the community through Tumblr and word of mouth, each creative was chosen by Nicola, who then styled them for the campaign in true DNA style – denim and leather. A campaign customised by Nicola celebrating true Diesel DNA: bravery, creativity, freedom
The cast is composed of 18 diverse characters and embraces a wider creative audience which will be brought to life in print, digital and events, all supporting and searching for new talents in brave and unexpected ways. Celebrate and champion creative spirits: join #DIESELREBOOT.
Yesterday, on Tuesday 13th August, Diesel hosted the Festival Number 6 event at the Manchester King Street Store. The event had a great turn out and looked like it was a lot of fun, so many people attended!
The night featured DJ sets from Horse Meat Disco and a live set from Dutch Uncles. The event has kicked-off the partnership and adds to the build up of Diesel’s collaboration with the festival taking place on the 13th-15th September 2013. Did any of you Manchester readers attend this event?
We haven’t seen too many celebrities out in Diesel’s Jogg jeans, which surprises me a little. I figure since they’re made of a sweat pant like material, they’d be more popular with celebs who don’t want to dress up while running around town. What do you think of these sweat pant-like jeans?
Bradley wore these jeans almost the entire time he was promoting his film in Europe. I can see why he is such a big fan though, they have a great dark grey color wash and I think the fit is really flattering on him. You can buy these jeans online from Diesel for $198.00 and you can join the discussion of Diesel Jeans in the Forum here.
Images from Pacificcoastnews.com