We totally love Diesel’s new online store. Now you can make it easier on that boyfriend or loved one who has no idea what to get you for the Holidays – TELL THEM! We want denim (oooh, and that new Diesel perfume!) Just browse Diesel’s online store and add items to your wishlist and send it to your honey! He’ll appreciate that you are making it that much easier on him!
Thursday, November 15, 2007
(NEW YORK) All that glitters isn’t gold–it’s Black Gold. At least it will be once Diesel debuts its newest collection, a line that offers consumers an alternative to contemporary brands while maintaining the individual design element the active lifestyle brand is known for.
“We were pioneers in introducing premium denim to the luxury world and now we are ready to define a new concept of prêt-à-porter,” said Renzo, Diesel’s president and founder. “Diesel Black Gold is an exclusive collection dedicated to those looking for the unpredictable Diesel spirit blended with a sophisticated individual style.”
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“On February 1, 2008 Adidas Originals and Diesel will enter a four-year product collaboration by introducing the first Adidas Originals Denim by Diesel collection. Two male and female jeans models will be available exclusively at adidas Originals stores worldwide.“This is the first time that we have entered into a collaboration of this kind with adidas Originals, and we would only do this with the right partner who brings our consumer something truly unique,” explained Hermann Deininger, Chief Marketing Officer adidas Sport Style Division.
Check out BlueFly’s big sale, this day after Black Friday! Diesel Rame’s, only $79.99!