Fashion insiders are starting to say many designer denim companies are in trouble. With everyone trying to duplicate the success of brands like 7 for All Mankind and Diesel, there have been many lines of high end denim hitting the shelves over the last few years. Last fall, 7 for All Mankind came out with this hot ad campaign (below) featuring Carolyn Murphy and Tyson Ballou which we are starting to see in fashion magazines this Spring. The brand is hoping that these types of ads will help elevate the brand’s status.
What do you think? Are some of the original brand’s of designer denim like 7′s and Diesel going away anytime soon, or will the good ones survive the flood of new wanna-be designer lines out there? One thing I like about Diesel is that they come in a variety of lengths and there are several styles under $220, where as brands like Rock & Republic are now charging over $320 for some pairs of their denim. Are some companies overpricing themselves to seem more “exclusive”? And it kills me to have to hem ALL my Rock & Republics because they normally have a 35″ inseam. The majority of the world is just not THAT tall.
On a related note, I posted a few weeks ago that we had a tip Paper Denim & Cloth was going under – and their website is down. We got another tip today that its untrue, but I won’t hold my breathe….
Last night I was strolling around my local mall and decided to pop into the Diesel store and try a pair on. Now normally I am a fan of Joe’s Jeans, Rock & Republics, and 7′s. I’d not tried on many Diesels in the past and thought, what the heck, I had some time to kill. Now bear in mind, normally I refuse to pay full priced for my designer denim. I like the finer things like designer jeans, but I know I can find them cheaper on HonestMall.com or Ebay. But I tried on several styles of Diesel and loved nearly all of them. I ended up buying (at full retail price!) a pair of these Louvely’s – but after wearing them out last night they feel a bit more stretched and I think I may have to try to get them in one size smaller. I should have read this guide first and bought them a bit too tight. Here are some more tips for your next denim shopping trip!
How short should you hem your work/going-out jeans?
Always hem your jeans on the long side. Make sure that they are almost touching the ground with the highest pair of shoes you will wear with the jeans. This is because there is a shrink-factor over time. It is very subtle but one day you will look down and your going-out jeans will become your sneaker jeans. This is a natural progression, because the dark wash of a typical going-out jean fades over time and the hem comes up.
What about “sneaker” or “flip flop” jeans?
They should come close to the ground. Make sure you have one fold in the jean – the jean will fold up around your lower leg. This will help with long-term shrinkage and prevent the jean from dragging on the ground. Many of the denim manufacturers, like Diesels, Joe’s, Paige, Citizens and Seven, are offering a petite jean with a 30 or 31 inch inseam – perfect on a shorter girl with a heel and for a girl that is 5’4″-5’6″ it is a great sneaker jean.
What are jean trends that should be set aside now but will come around again?
I think the only thing we are seeing less and less of (thankfully) is the super low-rise. I am sure there will be some Britney-like pop star that will bring back the super-sexy low rise jean. This jean makes your butt look smaller, but sitting down is not an option.
What’s the key to hot modern jean?
Just the right amount of washing, not too many whiskers, but just enough to flatter you in all the right places. Women need not be afraid of whiskers; they can be extremely flattering when in the right place.
Talk to us about butts.
Not every butt is created equal, which is why we need so many alternatives. A larger butt will need a larger pocket size, but placement must be in the center of the butt not too high, not too low. A smaller butt needs pockets on the smaller size and set a little higher to create roundness. A flap pocket is also helpful to add some extra padding.
What’s the best pair of work-appropriate jeans?
Dark sleek trouser Jeans with a mid rise.
What’s the best pair of date jeans and why?
This is dependent on a woman’s shape but the Citizens of Humanity Ingrid style is a great go-to jean. In a dark rinse these jeans will perk up your butt and show some healthy curves. After-all men do love curves! For the girl with enough natural curve go for the Paige Hollywood Hills.
What are the three top denim no-nos?
1. Get your jeans hemmed; don’t let drag on the ground. Please don’t hem them too short because that is much worse than too long. 2. Don’t show your crack no matter what your age; if your jeans are low wear a long top. 3. Jeans will stretch a half size to a full size so be sure they are tight when you buy them, just make sure that you don’t need assistance putting them on everyday.
Adapted from If’s And’s or Butt’s from the Boston Now.com who interviewed a denim boutique owner in the Boston area.
Member Hibiscu5 in her GStar Raw Denim. Nice!
Member New2Diesel2 in Diesel Trouleg 8BI Jeans.
Plastic Alligator in a pair of 7 for All Mankind jeans (love the shoes too!)
Slim Jim in a pair of raw Nudies