We told you earlier this week about Diesel’s upcoming global Dirty Thirty party and the exclusive Diesel xXx Limited Edition Jeans that will be sold for $30, but now exclusive photos of the jeans have been leaked, as well as participating stores (yes, my local Diesel store is one of them!) that will have these jeans, for one day, Friday, October 10th. Thanks to our friends over at The Very Chronicals for the tip.
On Saturday, October 11 2008, at 6pm in Tokyo, Diesel will unleash the biggest party in its history. It’s Diesel’s Dirty Thirty! The massive celebration will take place on the same day, from Japan to New York City. On the way it will stop in Beijing, Dubai, Tel Aviv, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo. The race across the globe will feature hundreds of performances by DJs and music acts such as N*E*R*D and Chaka Khan. Thousands of fans will have a night they will never forget. And for those of who can’t make it, Diesel fans can take the global frenzy into cyber space through the live broadcast on Diesel.com.
To make the Diesel xXx event truly memorable, some xXx Limited Edition Jeans will be on sale for one day only on October 11 from 10am to 10:30am only at most Diesel stores. After all the jeans, valued at $600, will only cost €30 in Europe, £30 in the UK, $30 in the US, ¥30 in Japan and $30 in Australia. Guess where I’ll be on October 11th at 10am?! Standing in front of Diesel’s doors! I want those jeans! Who’s going to the New York party?!
The Diesel Black Gold runway show, as well as the William Rast show, seemed to have a theme of dirty, destroyed denim, many with black smears all over them. Is this the latest trend? I am not loving the “dirty” look. A few rips and tears here and there is one thing, but jeans that look like your car spilled oil all over them and then you ran them over is quite another… In the front row were model Petra Nemcova, actress Juliette Lewis, model Daisy Lowe and DJ Mark Ronson.
More photos of the Diesel Black Gold collection after the jump! Read More >