Current/Elliott has been spotted on every celebrity and started the “Boyfriend” trend. But how did the brand get started?
Current/Elliott was born in summer of 2008, when Emily Current and Meritt Elliott, both stylists, met with friend Serge Azria. From this meeting, the girls shared their love for vintage denim and had a similar outlook of denim styles. This outlook paired organically with Azria’s visions and his innovative ideas, and voila! Current/Elliott was born!
Emily Current and Meritt Elliott’s vision comes from their experience in over a decade of styling for publications as well as celebrities. Their belief is dressing without rules and mixing high pieces and low pieces to create a fun and fearless aesthetic that is uniquely theirs.
Serge Azria is the more silent partner, as his name doesn’t appear in the brand title but he is far from non existent. Rather he is the CEO, creative director and the owner of the brand.
The brand has grown to feature jeans, shirts, shorts, dresses and skirts. They also released their first Men’s collection in Spring 2009.
Reese Witherspoon was spotted shopping in Brentwood wearing a pair of Current/Elliott ex boyfriend crops, with a rather cute pair of gladiator sandals. The other day she was also seen keeping it casual in another pair of Current/Elliot boyfriend jeans, Converse sneakers and a beanie as she headed to softball practice in preparation for her new movie. She looks like she’s not even wearing make up!
Images from Justjared.com and celebutopia.net
I think the most popular Current/Elliott jeans right now are the boyfriend crop jeans, closely followed by the skinny which more and more celebs seem to be wearing. I personally love the skinny in loved destroyed. But if you can pick just once celebrity, who do you think wore the Current/Elliott boyfriend crop jeans best? Shanae Grimes, Jessica Alba, Reese Witherspoon, Lily Allen, Kate Walsh or Sarah Michelle Gellar?
Gwyneth Paltrow picks up her kids from school in sunny California. She’s wearing a pair of Current/Elliott boyfriend shorts in Super Love Destroyed. I love seeing her so casual, usually she looks so prim and proper!
Images from celebutopia.net