Glow in the dark clothes have been popping up here and there over the years. I remember Diesel did a few pieces a couple of years ago and now Cheap Monday are next to present a new Glow in the Dark Collection to light up the dark season.
The collection has been released in several places throughout November and will continue into December, with some cool launch parties. The Cheap Monday Glow in the Dark collection has been created by the Cheap Monday Design Team to shut the Scandinavian winter darkness out. The limited edition products and collection launch parties have and will be lighting up the cities of London, Hong Kong, Copenhagen and Stockholm.
Cheap Monday have done their pieces a little differently as The Glow in the Dark Collection consists of six pieces: jeans and t-shirt in unisex models, men’s and women’s shoes, tote bag and wallet which are made of glow in the dark-fabric, or have glowing prints or details. The products are available in a limited edition of between 80 – 150 pieces, of which 10 – 30 of each will be released at each city stop.
Glow in the Dark fabrics combine old school futuristic technology with a sense of naive and childish magic. The brand are thrilled to light up the winter darkness with their Glow in the Dark Collection and with the release parties. You can also buy some of the pieces online! What do you think of the styles? Will you be sporting the glow anytime soon?
I actually have these jeans, at least I think they are the same pair that they made a few years back. If they are, they are one of the softest jeans that I have ever had. One thing about Cheap Monday jeans that many girls love is how tight they are. They were producing the legging style way before it became a trend. Plus, they are also insanely affordable for their quality. You can click here to purchase these jeans at REVOLVEclothing for $75.
Here are the first pictures of the brand new Cheap Monday store which opened in London, England on the 17th February 2012. It’s located at 39 Carnaby Street, London W1F 7DS and stocks the brands entire range of womenswear, menswear, jeans, shoes, underwear, accessories, sunglasses and baby clothes. The new space is 330 square meters and has the Cheap Monday feel to it. What do you think of the new store? I love Carnaby Street, it’s one of the best when it comes to denim!
On 17th February Cheap Monday will open up the doors of its first UK stand-alone store. The celebrations will start before the official opening and continue throughout the month. As well as at the new store in 39 Carnaby Street, announcements will be made in Cheap Monday’s Concession Store at Selfridges and at other specially selected sites in the London area.
In connection with the store opening, Cheap Monday will take over the streets of London with jeans and a roving party bus. The party bus will be travelling between London Fashion Week’s hub, Somerset House and the Cheap Monday store, with spontaneous stops along the way. In East London and the area around Soho, early-rising Cheap Monday fans can find their favourite jeans on buildings and fences, and in the store in Carnaby Street there’ll be DJs playing throughout the opening weekend.
The opening of the Cheap Monday Store will take place in the middle of London Fashion Week and the brand catches the atmosphere with a pre-release of a few AW-12 jeans and accessories straight from the catwalk*.
In addition to the AW-12 products, a smaller edition of the much sought after SS-11 showpiece Clear Plastic Ankle Boot will be on sale together with a number of limited-edition t-shirts. Cheap Monday’s graphic designer has produced four prints, 50 of each to be available at the store opening.
There will be celebrations of the new store at Cheap Monday’s Concession Store in Selfridges too, where a number of AW-12 jeans, limited-edition t-shirts will also be on sale. Stops and times for the Cheap Monday party bus, info about bands and DJ’s, together with additional opening activities will be progressively released at www.facebook.com/cheapmonday. Sounds like fun doesn’t it?