In conjunction with the celebration of Bluer Denim’s six-month anniversary since the completion of a highly successful Kickstarter campaign, the brand has just announced the official launch of its free Home Try-On service – the first of its kind in the denim industry.
Going live a couple of weeks ago, Home Try-On enables Bluer customers to choose up to three pairs of jeans in any wash, size, or style, and have them delivered to their home to try for free. Customers are granted seven days from product receipt to make a purchase decision, and payment is only required for the product they choose to keep. Once the customer decides which product they choose to return, they simply send the unwanted product back to Bluer in the prepaid shipping box. No money is charged to the customer’s card unless a purchase is made or if the customer fails to return the product following a 21-day grace period. Shipping costs, both to the customer and back to Bluer, are completely free.
Bluer Home Try-On is available for all women’s and men’s denim jeans and jackets. The company believes that many men are averse to shopping for jeans. Men often say they are uncomfortable trying on jeans in a store environment, or trying to make a decision without their significant other. Women surveyed by the company’s research indicate that they would love the benefit of trying on the jeans in the comfort of their home, with their own shoes, tops and accessories so as to make sure the jeans fit perfectly and compliment their existing wardrobe. Bluer’s Home Try-One experience aims to eliminate the hassle and risk of buying jeans, and changes the process of jean shopping from an often-stressful endeavor to a stress-free and potentially entertaining experience.
“Home Try-On, or HTO as we call it, is a revolutionary step forward for the denim consumer; many shoppers are put off by a crowded store environment and the stress and pressure to make an immediate decision. Shoppers like to have a trusted second opinion from a friend, husband, wife or partner who will validate their choice- now with Bluer’s HTO service, shoppers can and will take their time, feel 100% confident that they have made the right decision with their purchase and only be charged for the products they choose to keep”. Jeffrey Todd Shafer, Bluer Denim’s Founder.
For those of you not too familiar with the brand as it’s new, Bluer Denim launched in June of last year on crowdfunding website, Kickstarter. Bluer has already established itself as a true premium, direct-to-consumer denim brand, that’s 100% transparently sourced and made in the United States using environmentally conscious production practices. Bluer also has a Buy-One, Give-One philanthropic initiative in which customers are encouraged to donate a pair of their used jeans for a credit towards their next purchase. Customer-sourced jeans are subsequently sanitized and re-purposed to people in need. The addition of the Home-Try On service cements Bluer as one of the most innovative, consumers-focused and ethically minded consumer brands in the world. Will you be trying their brand? You can see some great shots of the jeans in the gallery below.
A new premium denim brand, Bluer Denim, has just launched. The brains behind the brand is Agave denim designer Jeff Schafer. While the denim market is crowded, Bluer has found a couple of unique ways to stand out. Initially, the brand’s launch was funded by a Kickstarter campaign.
The idea behind the brand is to create a transparently sourced denim brand that was affordable and made in America. The jeans are designed in Oregon, the denim is made in both Georgia and North Carolina, while the hardware and rivets are produced in Kentucky. The jeans are then washed, sewn and assembled in Los Angeles.
Besides being made in the US, Bluer Denim also focuses on sustainability, with their buy one get one program. For each pair of jeans that a customer buys, the brand will buy back a pair of the customer’s used jeans for $5 and then donate them to someone in need.
The brand also offers a try it on at home program, which allows you to try on pairs of jeans at home, for free, and then ship back the unwanted pairs within 14 days.
The brand offers both men’s and women’s styles. Women’s styles include skinny, matchstick, boyfriend and bootcut styles in a variety of light and dark washes, and come in regular and long lengths, as well as denim jackets and shirts. Men’s styles include slim and straight legs, jackets and tees. Prices start at $98.00 and are available on Bluerdenim.com.