Armani Exchange teamed up with T-Mobile to host the 3rd annual Neon Carnival at this year’s Coachella. Tons of celebrities turned out for the event, many wearing pieces from Armani Exchange’s collection.
Celebrities like Emma Roberts, Jamie Chung, Camilla Belle, Emilie Hirsch and Kellen Lutz spent time playing carnival games and riding in bumper cars. You can shop the collection online at ArmaniExchange.com.
Armani Exchange’s Spring 2012 ad campaign has been released and features black and white images dubbed “Style Surveillance.” The images capture the feel of two lovers who have escaped together and the images strike a balance between the idea of who is being watched and who is doing the watching. The ads will launch nationally in February both in print and online. What do you think of the ads? I think they really capture a bold look being shot in black and white!