Here is the brand new A.N.D Spring/Summer 2014 Look Book. I got to see this new collection in London last month during their press day and it was really a step up from the previous one! A.N.D, as you know, are known for not using water in any of their jeans making process, so they have a really natural look and feel to them.
I was wondering how they could create different colours and effects on their denim without using water, but as it turns out, they did something really cool! They painted the colours on! The new collection reminds me a lot of Formula 1 with racing stripes on the jeans and jackets. It’s pretty inventive and fun! You can see the full collection in the gallery below and I will be posting photos from the press day soon!
This weeks denim review of mine is going to be on A.N.D (which stands for ‘A New Denim Brand’). I introduced you to the brand late last year and interviewed the founder Sean Barron. The concept of A.N.D. was born from Sean’s appreciation of the way jeans wear in naturally. The A.N.D. team researched for over a year, collecting worn-in jeans from denim enthusiasts all over the world and studying the wear patterns. All jeans start with raw denim and while women love the look and colour of raw denim, they don’t like the stiff and uncomfortable feel. The A.N.D. team has developed a trademarked technique that takes raw untreated denim and transforms it into a soft and worn-in fabric without using water, maintaining the authenticity and integrity of the indigo dyed denim. So that’s a little bit about the brand, now onto the review.
A.N.D (standing for A New Denim Brand) recently launched in September with 5 different denim fits, one jacket and one pair of shorts and the brand is based around an exclusive revolutionary fabric process. The founder of A.N.D, Sean Barron, who owned successful brands previously, has developed a trademarked technique that takes untreated denim and transforms it into a soft and worn-in fabric without using water during the process, thus maintaining the authenticity and integrity of the indigo dyed denim, so we caught up with Sean to find out more about this unique way of making jeans!