Recently Agave teamed up with their friends, the top MLS players over at the Portland Timbers soccer team, to shoot some collection images for Fall 2012 as part of their 10 year Anniversary celebrations.
The shoot features Portland Timbers stars Darlington Nagbe, Sal Zizzo and Eric Brunner in an athletic set up and aims to show the incredible fit and technical performance of Agave’s denim collection. I think they captured these ‘in action’ images really well! What do you guys think of the photo shoot?
Agave Denim Designer Owner, Jeff Shafer, is a contributing editor for Flaunt Magazine’s Denim Issue. When Jeff got the invitation to be a contributing editor in Flaunt magazine’s Denim Issue earlier this year, he committed to it with his usual passion for all denim design projects. Last month the bumper issue hit newsstands with his story running as a 10 page piece, complete with images of the road trip, shot by photographer Jason O’Dell, from his Portland, Oregon studio to the Roosevelt Hotel in Hollywood.
Everyone in the industry has been buzzing about the Flaunt Denim issue since the Flaunt editorial team first pitched it at the February trade shows. The expectation that this would be the biggest denim issue the industry had seen in over a decade certainly came to life with this issue which is full of creative denim imagery, stories and fun pullouts that the magazine has always been known for.
The idea of having Jeff Shafer join the editorial team for this issue started percolating back in late February. It was the Agave Denim Fall collection and his own passionate brand story that really captured the attention of Flaunt Editor-in-Chief, Luis Barajas. After reading Agave Denim’s “Brand Manifesto” Luis felt the real life story and inspirations behind Agave’s “West coast Luxury” lifestyle needed to be given a creative platform, so he invited Jeff to be guest editor and the rest, as they say, is history!
It did not take long for the two creative geniuses to put their heads together and come up with an idea. Jeff would guest write and tell the story of the inspirations behind the denim brand while driving down the West Coast in his “denim blue” Audi R8, from Portland to Los Angeles, ending up at the WWD Denim Summit at the Roosevelt Hotel in Hollywood.
The Agave Road trip ran over 4 days with Jeff, Flaunt’s photographer, Jason Odell and models driving and stopping at some of Jeff’s favorite and most inspirational spots on the coast along the way. Running alongside images is commentary from him on everything that drives his denim passion from past to present day. The Road trip stops include the Portland Japanese Garden (Jeff uses a lot of premium denim from Japan even though everything is made in California), Cannon Beach, Tillamook Bay, Newport Beach Oregon, The Redwoods, Trinity River , San Luis Obispo and Santa Ynez.
“I love natural beauty… for this reason I work with simple colors found in nature. When I see denim, I see blue of the water and sky. When I see leather the brown of wood. I love the balance and purity of it all” stated Jeff during the trip. The story includes 10 pages of stunning imagery from the stops along the coast. The images from the Agave Road trip will form the basis for Agave’s Fall image campaign and new website launching next month. Did any of you pick up a copy?
Here is the new Agave Denim men’s Fall 2012 Look Book. They have new fits like the Nihilist (slim fit with button fly), the Maverick (slim fit button fly in selvage limited edition), the Harp Classic (straight leg trouser in selvage limited edition), the Muir (classic fit woodsman trouser) and the Bootist (updated new bootcut for men). They have jeans that are coated, overdyed and cuts that feature lots of colour like reds, blues and khaki too. Perfect for Fall! What do you think of the new styles?
Here is the new Agave Denim women’s Fall 2012 Look Book. A design favourite for the brand is the Italian De Amour stretch super soft 98%/2% cotton/elastane denim overdyed in a Fall color palette: Picante, Hunter Green,Tapioca, Pewter, Otter, and Rose dawn. It’s available in variety of fits including the skinny chica, Fortuna trouser jean and mini bootcut Linea. They also have coated denim, raw looking indigo and lots of other styles for you to choose from! What do you think of the new styles?