This weeks denim review of mine is going to be on A.N.D (which stands for ‘A New Denim Brand’). I introduced you to the brand late last year and interviewed the founder Sean Barron. The concept of A.N.D. was born from Sean’s appreciation of the way jeans wear in naturally. The A.N.D. team researched for over a year, collecting worn-in jeans from denim enthusiasts all over the world and studying the wear patterns. All jeans start with raw denim and while women love the look and colour of raw denim, they don’t like the stiff and uncomfortable feel. The A.N.D. team has developed a trademarked technique that takes raw untreated denim and transforms it into a soft and worn-in fabric without using water, maintaining the authenticity and integrity of the indigo dyed denim. So that’s a little bit about the brand, now onto the review.