Well its about time Posh!
Victoria Beckham Shows Up At Kitson To Promote Her Denim Line
Los Angeles, CA (CNS) – After Kitson’s owner Frasier Ross slammed Victoria Beckham’s non-appearance to promote her own denim line at his store, Posh Spice had made nice and showed up at the boutique Tuesday.
It had recently been reported that Ross had dropped Beckham’s pricey “dVb” denim line from his exclusive store after its sales failed to live up to expectations.
He had told News Of The World, “We asked her PR people so many times for her to appear but she didn’t. Celebrity lines are no different from an album or music tour. They have to be promoted to sell.”
Beckham must have heard the displeasure in his tone and promptly turned up at the boutique on Robertson Blvd. followed by a horde of photographers for a 15-minute shopping trip.
Her appearance had pleased Ross as he told OK! Magazine, “Our meeting went great and I hope we can get dVb back on track.”
Former Spice Girl Geri Halliwell was spotted out for a walk with her daughter and her dog wearing Miss Sixty jeans. I love how casual the wide leg jeans look and she looks super comfortable. We don’t see Miss Sixty around as much as we used to, do you still like the brand?
Big props to BLM14 for his interview with Channel 7 News in Boston, MA. Its about time people started paying attention. Whether it is designer denim, handbags, jewelry, what have you, I think the entire ‘fake’ industry needs to be taken a bit more seriously. I, for one, am sick of seeing girls and guys sporting fake designer clothes and bags. Maybe reports like this will help people to understand just how nasty fake designer items are. What are your thoughts on fake designer goods?
If you spend big bucks on your designer jeans you will want to see this. 7’s Style Reporter Gretta Monahan shows you how to spot copies of your favorite designers and avoid getting duped by denim in “Gretta’s Got It.”
“When it comes to fashionable fakes, bogus bags are not the only things that are being knocked off.”
Designer denim is the newest fashion must thats being faked.
“So, to make sure you next pair of pricey jeans are real I get some help from a pro.”
Ben May has turned a hobby of finding fakes into a business of buyer beware!
“The top three designer jeans being knocked would be Diesel, True Religion and Seven’s. Although even jeans like Levis and GAP are being faked to a certain degree too.”
Ali Fatourechi, the creative director for Genetic Denim was recently interviewed by Fox News, and I thought I’d share this with our readers. I actually have a pair of Genetics myself and I love them! They’re super soft and whenever I wear them I get tons of compliments and I’ve been told they make my legs look longer! You can find Genetic Denim at ShopBop if you are interested in picking up a pair yourself!
Q: What is your name, company and position?
A: Ali Fatourechi, Genetic Denim, Creative Director
Q: Give us a description of your company and its success.
A: Genetic Denim is a premium denim brand. We launched two years ago and have exceeded 200 stores domestically and have entered international markets such as Japan, Canada and Australia. I partnered up with Shaun Hurley, an industry insider, who is our president of Sales, and Scott Sartiano, who is president of Marketing. We initially started with a strong marketing force that got Genetic Denim in various publications nationwide that helped make Genetic Denim a recognizable name. I worked on designing and creating a line that would be recognizable for its lightweight, soft fabrics and impeccable fit. Finally, Shaun — with his denim knowledge and great reputation amongst buyers — debuted our line at Intermezzo, which is a trade show in January 2006.
Q: Describe what a typical day is like for you as the Creative Director of Genetic Denim.
A: A typical day starts with answering e-mails and following up with development and production issues. Then I sit with my associate designer and discuss our development for the upcoming season. After, I sit with my partner Shaun Hurley and we discuss sales strategies and how the line will be represented to the buyers for the upcoming season. That information then gets passed onto our sales reps and showroom in New York. It is very important that they understand the inspiration for that season which they use as a selling tool. I generally take a couple hours to do tears from magazines for inspiration and ideas. I then spend about an hour at my manufacturing facility doing wash development and fittings on styles that we are producing for our stores.
Q: Tell us a little about your background before you launched Genetic Denim.
A: Before launching Genetic Denim, I spent a year studying my consumers. I started a mobile denim store. I traveled from New York to Texas and visited 42 cities in search of what women want in a pair of jeans. I funded the tour by buying my competitor’s brands and selling them to college students across the country for a discounted price. I bought overstock and styles from previous seasons at a discount and sold them for half the retail price. After two semesters of traveling, I realized what women want in a pair of jeans, moved to Los Angeles and started Genetic Denim with my two partners.