Author Archive for Nova

Celebs in Denim: Aubrey O’Day in Rock & Republic

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Here is girl-group popstar Aubrey O’Day of Danity Kane wearing an awesome pair of Rock & Republic Berlin Skulls.

Thanks to Annie2Venus for posting in the Celebrity thread of the Rock & Republic Section on HonestForum.
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Blue Goes Green: Eco friendly denim!

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HAPPY EARTH DAY!

I’ll be the first one to admit that denim trends move so quickly that I can barely keep up at times.  This past year alone we’ve all experienced the skinny leg, the wide leg, high-waisted denim and even colored denim.  With all these crazy trends you can never be too sure what trends will have staying power.  So what’s a person to do?  No need to be blue, in honor of Earth Day today - why not go green?

Eco-Friendly denim is good for the environment for several reasons: it’s easier to dispose of when you want to get rid of your old denim, and the dyes are safer for the earth. During my quest to find environmentally conscience brands, I found this great guide about how to recycle your old denim.  Here are some truly amazing environmentally friendly brands that I want to share:

J Brand Green Label.  These jeans are not only environmentally friendly, but they come in a super cute organic tote bag. The bag features tips on how to live a more environmentally conscience lifestyle.  Sounds like a great idea, people need to how to change their lifestyles and not just what they wear.  J Brand Green Label Monroe jeans, $227 at Singer22

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James Jeans’ use four eco-friendly denim techniques: they use only 100 percent organic cotton, organic dyes to color their jeans, natural latex to keep them waterproof, and organic olive leaf extract used during the finishing process.

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Greencaste by Earnest Sewn is using techniques like air-drying jeans, replacing detergents with natural surfactants, and eliminating all resins from the 3-D finishing process.

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Levi’s, Hollywood’s new ‘it’ jean, have come out with a new Eco line. Levi’s with the lowercase “e” are made from 100 percent organic cotton and recycled buttons, rivets, and zippers.

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Continue reading ‘Blue Goes Green: Eco friendly denim!’

In honor of Earth Day…

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I know we are a Denim Blog, but since it’s Earth Day I figured, why the heck not!

The beautiful Kate Hudson was photographed for a new ad campaign for a line of earth friendly hair care products, David Babii for Wild Aid.  Wild Aid aims to end illegal wildlife trade within our lifetime.  Hudson’s hair care line will donate 10% of all profits to Wild Aid.  Do you like to purchase products like this that are earth-friendly and do good for charity organizations? 

Click here to read more about this new line see additional photos and read an interview with Kate Hudson.
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Celebs in Denim: Cindy Crawford in J Brand

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Ex Supermodel Cindy Crawford was spotted in a sleek pair of J Brand skinnies at the Poppy Store Opening on April 15.  I have to say she is looking quite amazing and could sell me a pair of J Brand Jeans any day.  If only we could all age this well!

Pictured below with the ever adorable Reese Witherspoon who also attended the opening.

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Posh attempts to make good with Kitson after her recent bad press for DVB Denim

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Well its about time Posh!

Victoria Beckham Shows Up At Kitson To Promote Her Denim Line

Los Angeles, CA (CNS) - After Kitson’s owner Frasier Ross slammed Victoria Beckham’s non-appearance to promote her own denim line at his store, Posh Spice had made nice and showed up at the boutique Tuesday.

It had recently been reported that Ross had dropped Beckham’s pricey “dVb” denim line from his exclusive store after its sales failed to live up to expectations.

He had told News Of The World, “We asked her PR people so many times for her to appear but she didn’t. Celebrity lines are no different from an album or music tour. They have to be promoted to sell.”

Beckham must have heard the displeasure in his tone and promptly turned up at the boutique on Robertson Blvd. followed by a horde of photographers for a 15-minute shopping trip.

Her appearance had pleased Ross as he told OK! Magazine, “Our meeting went great and I hope we can get dVb back on track.”

Celebs in Denim: Geri Halliwell in Miss Sixty

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Former Spice Girl Geri Halliwell was spotted out for a walk with her daughter and her dog wearing Miss Sixty jeans. I love how casual the wide leg jeans look and she looks super comfortable.  We don’t see Miss Sixty around as much as we used to, do you still like the brand?

Do you like Miss Sixty denim?

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BLM14 gets interviewed by TV station about Fake Designer Denim

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Big props to BLM14 for his interview with Channel 7 News in Boston, MA. Its about time people started paying attention. Whether it is designer denim, handbags, jewelry, what have you, I think the entire ‘fake’ industry needs to be taken a bit more seriously. I, for one, am sick of seeing girls and guys sporting fake designer clothes and bags. Maybe reports like this will help people to understand just how nasty fake designer items are. What are your thoughts on fake designer goods?

Have you ever intentionally bought a fake?

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If you spend big bucks on your designer jeans you will want to see this. 7’s Style Reporter Gretta Monahan shows you how to spot copies of your favorite designers and avoid getting duped by denim in “Gretta’s Got It.”
Gretta Monahan:
“When it comes to fashionable fakes, bogus bags are not the only things that are being knocked off.”

Designer denim is the newest fashion must thats being faked.

Gretta Monahan:
“So, to make sure you next pair of pricey jeans are real I get some help from a pro.”

Ben May has turned a hobby of finding fakes into a business of buyer beware!

Ben May:
“The top three designer jeans being knocked would be Diesel, True Religion and Seven’s. Although even jeans like Levis and GAP are being faked to a certain degree too.”

Continue reading ‘BLM14 gets interviewed by TV station about Fake Designer Denim’

Fox interview with Creative Director of Genetic Denim

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Ali Fatourechi, the creative director for Genetic Denim was recently interviewed by Fox News, and I thought I’d share this with our readers.  I actually have a pair of Genetics myself and I love them!  They’re super soft and whenever I wear them I get tons of compliments and I’ve been told they make my legs look longer!  You can find Genetic Denim at ShopBop if you are interested in picking up a pair yourself!

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Q: What is your name, company and position?

A: Ali Fatourechi, Genetic Denim, Creative Director

Q: Give us a description of your company and its success.

A: Genetic Denim is a premium denim brand. We launched two years ago and have exceeded 200 stores domestically and have entered international markets such as Japan, Canada and Australia. I partnered up with Shaun Hurley, an industry insider, who is our president of Sales, and Scott Sartiano, who is president of Marketing. We initially started with a strong marketing force that got Genetic Denim in various publications nationwide that helped make Genetic Denim a recognizable name. I worked on designing and creating a line that would be recognizable for its lightweight, soft fabrics and impeccable fit. Finally, Shaun — with his denim knowledge and great reputation amongst buyers — debuted our line at Intermezzo, which is a trade show in January 2006.

Q: Describe what a typical day is like for you as the Creative Director of Genetic Denim.

A: A typical day starts with answering e-mails and following up with development and production issues. Then I sit with my associate designer and discuss our development for the upcoming season. After, I sit with my partner Shaun Hurley and we discuss sales strategies and how the line will be represented to the buyers for the upcoming season. That information then gets passed onto our sales reps and showroom in New York. It is very important that they understand the inspiration for that season which they use as a selling tool. I generally take a couple hours to do tears from magazines for inspiration and ideas. I then spend about an hour at my manufacturing facility doing wash development and fittings on styles that we are producing for our stores.

Q: Tell us a little about your background before you launched Genetic Denim.

A: Before launching Genetic Denim, I spent a year studying my consumers. I started a mobile denim store. I traveled from New York to Texas and visited 42 cities in search of what women want in a pair of jeans. I funded the tour by buying my competitor’s brands and selling them to college students across the country for a discounted price. I bought overstock and styles from previous seasons at a discount and sold them for half the retail price. After two semesters of traveling, I realized what women want in a pair of jeans, moved to Los Angeles and started Genetic Denim with my two partners.

Continue reading ‘Fox interview with Creative Director of Genetic Denim’

Celebs in Denim: Blake Lively in classic Levi’s

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Actress Blake Lively was seen wearing Levi’s jeans at the Saturday Night Live After-Party on April 12th. I am in love with the dark wash - it’s really flattering on her. Word on the street is that Levi’s - the old classic - is the new “it” jean in places like California! And in local malls, new Levi’s stores are starting to pop up with higher price points. Could Levi’s ever replace your designer denim? And what do you think of Levi’s new lines, like the Capital E jeans, with a price of roughly $165?

Would you buy a pair of Levi’s anytime soon?

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Images courtesy Celebutopia.

Celebs in Denim: Haylie Duff in Antik

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Haylie Duff was spotted rocking a pair of Antiks last Saturday after a shopping excursion, and just when you thought Antik Denim was out for good. Personally I’m really glad to see a celeb rocking Antiks. I think they’re adorable, a bit flashy, but super cute! I hope they will make a comeback! How about you, are you still digging Antik Denim? And OMG - her Prada Fairy bag is to DIE for!

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