Lorna, Editor's Archive
Brix Smith Start joined the legendary British band The Fall in 1983 as a guitarist/singer/songwriter. She recorded and released numerous albums with The Fall and left for good back in 1996. She went on to release 2 solo albums under the name Adult Net in the years following The Fall. Brix has since gone on to pursue a career in acting, presenting and most notably, in fashion.
Having launched her first boutique START with her husband Philip Start in 2002, they have since pretty much taken over Rivington Street in East London, with 4 boutiques and an online store! The START stores are A-list boutiques, and are considered to be amongst the best stores in the world. Brix is one of the most recognized faces in fashion and is now working on multiple TV projects. She has most recently completed her second series on Gok’s Fashion Fix (Channel 4) as Gok’s rival stylist.
She is a series regular on Top Dog (Animal Planet), and has also appeared on The Culture Show (BBC TV), Tough Gig (ITV), John Peels Record Box (Channel 4), presented a weekly item ‘What’s Hot and What’s Not’ on LK Today (ITV) and appeared as a fashion expert on Style On Trial (BBC) to name but a few!
“I’ve studied and been aware of almost every denim label on the planet and Prps is simply the best, the coolest, the Rolls Royce of denim. When they asked me to collaborate with them I screaming at the top of my lungs with excitement. And thus, Prps Heart Start was born.” Said Brix Smith from START.
“If you know Prps, a sculpture in fading is often incorporated onto the back pocket, such as for the men’s, a tin of tobacco or a wallet – it looks like the wallet’s been there for ten years and worn into the back pocket. So I decided to put a studded heart in the back pocket, have it sanded and faded and remove the studs, as to leave a ghosting of the studded heart. And because studs are a big trend for this entire year, I decided to encrust the top entry-way of the front pocket with tactile, flattened studs, almost like a little hip armour.
Then we went further, by taking their buttery soft cropped black biker jacket and encrusting a studded heard on the back. Prps Heart Start… get it?! I mean I just wanted to take what Prps did best, their unique selling points, and just tweak them with the heart. I wanted to take what they were good at and personalise it without changing the essence of their design.”
START is a cutting-edge, high end haven of preeminent designer brands based in the heart of Shoreditch. They have 3 stores all in London which carry womenswear, menswear, made to measure tailoring as well as an online boutique. START pride themselves in offering the best hand picked selection of both established and up and coming brands.
The Limited Edition black cropped leather jacket updated with oxidised studded heart retails at £850 and the Limited Edition light-wash boyfriend jeans with oxidised studded pocket patch and worn heart on back retail at £350. Bot are exclusive to START Boutique instore and online.
Lo Bosworth wore a pair of American Eagle jeans to a read for the record event held at an American Eagle store. Lo will be part of the charity who give books to children who need it. You can read all of the info here at readfortherecord.org and even donate. Below is a video of Lo’s PSA as well. It’s so good when celebs do work with charity’s.
Actress Christian Serratos cuddles up to her cute little puppy Bolt as she takes a quick break on the set of Twilight Eclipse. She is wearing Frankie B. F Pocket Jeans, I wonder if she wears these in the movie? I love Frankie B. Jeans! Are you a huge fan of Twilight? Are you excited for the new movie?
Images courtesy of justjaredjr.com
Mike Lanes has been a long time denim connoisseur and after years of research and finding the right quality, fit, design, etc he finally has his collection ready for women everywhere! There is a sense of empowerment with this line, his mission is simple: To make you look hot! Each jean is individually handcrafted and unique…just like you. Pick the pair that best suits you. Party in them, love in them, dance in them, and most importantly…enjoy your life in them! We also got the chance to interview Mike! Check it out below and look in the gallery for images from the look book of his new jeans! It’s so exciting when new denim brands come on the scene. Check out Mike Lanes Premium Denim here.
DB: What inspired you the most when creating your brand?
I was inspired by life and the freedom to do what I love which is creating and designing. I always worked for myself I have been a Drummer for over 20yrs in hard rock bands (Detriment & Dedfuel) as well as an Actor for 12yrs. I got the idea to starting my own company from wanted to create a denim line that had personality as well as a story behind it…
DB: How many pairs of jeans do you own?
For example; each jean has a theme i.e Rocker Girl…For the girl that rocks with no regret. I wanted the customer to relate to the jean like they would a song or character in a movie that they wanted to become for the day.
Too many…ha ha.
My favorite would have to be Martini Girl which is my straght leg. It’s just so flattering on. It’s a great night time jean as well as an everyday jean.
Yes, I will be introducing some new girls next season which include Black and white denims with ultra sexy and rock influenced themes. Keep an eye out you don’t want to miss this…
DB: The boyfriend jeans trend has been a huge hit this season, will we be seeing any of this trend from you?
I have never been one to follow trends cause a trend is a trend and it dies out. My line has always been about less is more, it’s clean, chic, sexy, exciting and sophisticated and that’s how it will stay.
It’s like putty I can do what whatever I want to it which is the most exciting thing for me.
Fit by far. You have to have a jean that fits like a glove, comfort is everything.
DB: Can you explain the inspiration behind each cut you have designed?
I have eight cuts or styles; Rocker Girl, Martini Girl, Party Girl, Cosmo Girl ,Savvy Girl, Chic Girl, Fun Girl and Wild Girl.
My inspiration was to make a jean for everyday of the week. I want a girl to wake up in the morning and feel like partying so she wears Party Girl or she might feel like going to the office so she puts on Savvy Girl. I want to be that Monday through Sunday jean…
My brand is for anyone that wants to look and feel amazing in jeans.
For one my fit. I have spent three years perfecting my fit. It not only slims out your inner thigh area but creates a boost where needed.
I want everyone to know that Mike Lanes Jeans is here to make jeans for the INDIVIDUAL not trends!