Lorna, Editor's Archive
Here is the Fall/Winter 2010 Look Book for the denim brand Frankie B. You can view the styles in the gallery below and you can also read the press release for the new line below.
The popular Los Angeles based denim brand Frankie B., responsible for creating the low-rise craze and putting a spotlight on rock inspired premium denim, strengthens its positioning in the oversaturated marketplace by adding new categories, altering the fit, and expanding its size range to include waist sizes from 23 – 32. A Petite division is scheduled to launch in stores in late April.
After 11 years in business, the brand has successfully weathered a strained economy by adapting to the demands of a broad customer base while remaining true to its original design vision emulating rocker style from the 60’s, 70’s and 80’s. Creator Daniella Clarke made the decision to cater to this new customer by altering the fit of the jean, raising the back rise and expanding the size range to anchor both spectrums of the market ultimately increasing her fan base and boosting sales. The core denim collection is supplemented by the introduction of best-selling novelty items such as leggings or jeggings accounting for 50% of the brand’s overall sales. The item returns in various styles and fabrications for Fall 2010
including the classic skinny and ruched styles in denim, and non-denim basics, prints and shine. The legging also appears in a motocross version, cropped with side zipper, and eyelet lace-up among others. Other styles for Fall include a skinny cargo, slim bootcut, and side seam short. The suggested retail pricepoint ranges from $109.00 for a basic skinny jean to $195.00 for one that is distressed and embellished.
Ashley Tisdale wore her black Siwy skinny jeans with a cute green top and her LV bag while she made her way to a meeting in Los Angeles, California. Ashley really seems to love her Siwy jeans, they seem to be one of her go to brands. Are you a huge fan of Siwy too? I love so many of their washes! Buy Siwy jeans at Singer22.
Images courtesy of PicApp (not to be copied or used by others)
Paper Denim & cloth, started in 1999 as a premium denim brand, is emerging once again as an important label for the customer who appreciates authenticity, quality and understated style. The flattering shapes continue to speak to the contemporary customer, as do the soft hand vintage washes, and the acute attention to detail. This reintroduction of the product for Spring 2010, takes into consideration all of the important factors that are inherent in the brand building, especially the iconic J stitch back pocket, white labels, printed inside pockets and inner numeric sizing. The new era of Paper Denim & cloth has an added stimulus… the jeans are repriced for today’s challenging market. There is a wide berth of washes and the important silhouettes from skinny to boot cut. This collection is well worth your consideration in this important brand re-launch. The jeans are now available on The National Jean Company website and as a special treat to our loyal DenimBlog fans they are offering you 20% off of full priced merchandise until 26th March 2010. Use the code DenimBlog20 at the checkout for your discount. Welcome back Paper Denim & Cloth! Click here to shop the brand.
I decided to do this weeks review on the Current/Elliott skinny jeans in Loved Destroyed. I have had these jeans since last summer but I still wear them because they are so comfy and gorgeous! They were so popular among the celebs back in the summer. These jeans run really big though, I had to size down so I definitely recommend sizing down 1 from your normal size if you buy these jeans. They are very soft and quite stretchy. The rips in the knees do get bigger each time you wear them though which I guess is unavoidable as they are on the knees. The top 2 holes have a patch behind them which you can see in the photo. The paint splatters are so cute! They definitely add a good effect to the overall jean. I think these jeans are definitely one of my favourite jeans by Current/Elliott. These actually got me liking the brand, they were my first pair and since then I have loved a lot of the new styles.
I definitely recommend these jeans for a casual look in the summer. Because of the big rips they are not that good for winter as they make your legs really cold. I also think the pocket shape and length suits those more with more of a butt, I don’t think it would be too flattering on the smaller butts. They are a beautiful jean though, so comfortable!