Lorna, Editor's Archive
Our ‘Denim of the Month’ sponsor, True Religion, has joined a very important cause and brought out a beautiful jean to help fight against breast cancer. The jean features very pretty pink crystal buttons on the front and on the back pockets and a light blue classic True Religion wash in the famous bootcut Becky fit. True Religion said the below statement about their new jean:
“True Religion Brand Jeans is proud to join Susan G. Komen for the Cure in the fight against breast cancer. In commemoration of breast cancer month, we have donated $25,000 to support finding the cures for breast cancer. Purchase the pink “reclaim” Becky and join the cause!”
Jeff Lubell, CEO, Creative Director & Chairman of the Board said:
“True Religion feels it is important to support Breast Cancer Awareness and every year we come up with a jean that recognizes Breast Cancer Awareness. We have been doing this for many years and True Religion likes to give back to important causes and support our female customer. We choose the Becky Reclaimed jean because it has a distinctive look, is a special and unique style, and the Becky fit is one of our core fits for the every woman of all generations.”
The Becky is their traditional rise boot cut jean with flap pockets which has a universally flattering fit. It’s made of 99% cotton and 1% elastin, it features pink crystal vintage brooch buttons and rusted decorative tack buttons and rivets. The jean is in their “Rough River” wash and it retails for $284. So True Religion fans, go out and get this jean and help to support breast cancer! We will also be running our new True Religion skin for a few days to support the brand! Buy these jeans at True Religion.
Here is the brand new Look Book for the Spring/Summer 2011 Frankie B. collection. The new seasons jeans are full of distressing, a cargo pant, jeggings and flared jeans. I love those striped jeggings in the image above, they are definitely really unique and different. It’s nice to see that denim brands are still doing cargos into next year too. What do you think of the new collection?
Whitney Port, star of The City, attended the eBay and Lucky Magazine 2010 Fashion Look Book Launch in Los Angeles, California. Whitney wore a pair of It Doesn’t Suck trousers in Blu Lake by the new brand Pray For Mother Nature to the event. We have seen a few celebs rocking this brand already and I think it might be a big hit for the Winter months!
The brand has a couple of jeggings, these trouser jeans, cargos and a few other things in their collection. They recently launched their brand and I have a feeling it’s going to be successful! Buy Pray For Mother Nature Trousers at Boutique To You for $194.
Remember we told you about Wrangler’s challenges called Stop Thinking? Well the first event took place and it was a sky dive! Four ordinary members of the British public jumped out of a plane at 13000 feet above the Belgian countryside.
They had responded to the challenge laid down by iconic denim brand Wrangler: “If you were asked to drop everything at a moment’s notice and just go…could you?…would you?”
Following in the footsteps the viral seeding of Stop Thinking film in September 2009, Wrangler followed up in August 2010 and September 2010, persuading thousands of fashion fanatics and jeans lovers to sign up to its mysterious Stop Thinking website. These daring souls were posed a series of cryptic clues, which hinted at a wild, crazy, life-changing event that they could be part of – if they were prepared to Stop Thinking
Danni Osborne, Graham Newlands, Matt Doughty and Kelvin Fred-Horsfall were the selected few who braved the challenge, their journey can be viewed at http://www.stopthinking.co.uk. The countdown has begun for the next Stop Thinking call to action. You can view the videos of the events on the Wrangler YouTube channel by clicking here. The sky dive video looks amazing! I’m glad they all did it!