Lorna, Editor's Archive
There’s nothing dumb about stupid and Diesel fans know that now for sure. When they heard the first rumors about the possibility of being part of the cast of the SS’10 music catalogue video, they applied in mass. Diesel Facebook and Twitter pages have been on the brink of crash in the last two months: thousands of fans submitted their idea of Being Stupid using videos, images and drawings demonstrating (everybody of course in their own stupid way) how far they were willing to come to be part of the show!
And the challenge was really appealing: to be featured in the first ever online social fashion-tagged music video! Inspired by Luc Goddart’s “Bande a Part” movie, the video features the 100 lucky selected people doing the famous dance in a very Diesel stupid way. The video is directed by French-born director Arno Salters; thanks to a special stop-motion technique, the music lovers appearing in the video rapidly change, along with their clothes, all while appearing to continue to smoothly follow the choreography of the dance
Officially launched on www.diesel.com on March 26th, the video is fully interactive (of course!): you can pause it, rolling over individual items to get further product information, buy them online and also find information about the people featured; allowing anyone to link into their activities and interests on their social network personal pages. How cool is that?! Click here to play with the video online.
Erin Andrews of Dancing with the Stars, leaves a Hollywood hot spot wearing 7 For All Mankind Roxanne jeans in Destroyed Beverly Glen. I really adore these jeans, I love the way the black fabric shows through the distressing. I think Erin looks fantastic, her outfit is smart and sexy and she wears these jeans so well. It’s a shame the paps couldn’t get us a butt shot though! Buy these jeans here at Revolve.
Images courtesy of PicApp (not to be copied or used by others)
On April 2, 2010, luxury denim-lifestyle brand, 7 For All Mankind, opened its first branded retail store in Nashville, Tennessee. The new store, the brand’s 23rd, is located at The Mall at Green Hills – Nashville’s premiere shopping destination.
The new 2,200 square foot store offers shoppers the entire 7 For All Mankind collection for men and women; including denim, sportswear, footwear and eyewear. 7 For All Mankind will continue to offer its clientele premium shopping services such as on-site tailoring, refreshments, personal shopping and appointment selling.
“We are extremely excited to be opening our new store Nashville, especially in such a sought out shopping destination. We are confident that our Green Hills store will greatly exceed our own expectations and we look forward to having a branded presence in the area. Nashville is full of shoppers who appreciate quality, luxury and style. We plan on providing these customers with a unique and premium shopping experience,” said Aaron Battista, VP of Retail for 7 For All Mankind.
The Mall at Green Hills store features design characteristics similar to other 7 For All Mankind retail locations but it also upholds a regional feel. This store design concept focuses on clean architectural lines and industrial elements. The space utilizes mixed materials such as beautiful wood, porcelain tile and rich metals. Vintage light fixtures and a chic seating area add to the space’s natural charm.
7 For All Mankind’s premium jeans literally exploded onto the scene in 2000, quickly earning critical acclaim and an immediate following for its innovative use of fits, fabrics, and finishes in denim. During the past decade, 7 For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trendsetter for its newest fashion washes and designs, collaborating with many prominent designers including Pucci, Zac Posen, Azzedine Alaia, The Great China Wall, and Evan Yurman. Redefining the fashion landscape by merging the worlds of denim and couture, 7 For All Mankind’s fashions continue to make headlines, often featured in many of today’s premier lifestyle and celebrity publications including Lucky, Vogue, Glamour, Cosmopolitan, Marie Claire, Teen Vogue, People, InStyle, Life & Style Weekly and InTouch Weekly.
The 7 For All Mankind at The Green Hills Mall store will be open Monday through to Saturday from 10am until 9pm and Sunday from 12pm to 6pm.
Recycling your denim is the way to go! It helps the environment and it gets you an extra discount on your next purchase! Azalea boutique is offering you 20% off of your next purchase when you bring in a pair of jeans that you are donating to them. Even better, they are offering an extra 5% off for DenimBlog readers! So that’s 25% off in total! All you have to do is mention DenimBlog when you donate a pair of jeans and they will give you 25% off for your next purchase of jeans! The jeans you donate need to be still wearable and gently worn. Go and get donating!