Lorna, Editor's Archive
We caught up with the co-designer and co-founder of Bleulab denim, Carl Jones, to ask some interesting questions about how Bleulab jeans work as reversible jeans and what’s up next for the brand. The concept of the brand fascinated me and I was very excited to receive a pair in the mail last week. I will be reviewing them next week for you but I’m not going to give anything away yet! Carry on reading to find out more about the brand. You can buy Bleulab jeans at Singer22.com.
DB: So how did you come up with the name Bleulab?
CJ: While traveling, I discovered an unusual piece of fabric that had a double face. This inspired me to experiment with different washes to see how each side reacted, hence the name Bleulab, Bleu as in denim and Lab as in experimental.
DB: Why did you decide to create a denim brand?
CJ: Denim and other types of bottoms is what I do. It was a very natural thought process to imagine that I could create a reversible collection from the piece of fabric I had discovered.
DB: So tell us more about Bleulab for our readers who are not familiar about the jeans.
CJ: Bleulab product is much more and has more personality than a basic pair of jeans. In addition to being completely reversible, with contrasting sides, the collection also presenst a constant metamorphosis of color, washes, prints and other interesting surfaces and textures.
DB: Why did you decide to create a reversible jean?
CJ: Why not?
DB: Was it as complicated as it sounds?
CJ: It was a year or so of constant testing, washing, fitting, hardware development, sewing development, and production development. It was a very challenging experience.
DB: How does each wash, on the inside and outside, complement each other?
CJ: I would not describe it as complimentary, but rather a display of juxtaposition.
DB: What is your best seller so far?
CJ: The basic legging in blue/black and grey/black. They are fantastic go to wardrobe elements and so comfortable for travel.
DB: Do you have a favourite jean you have designed?
CJ: I have a host of favorites, but what I love is the challenge from season to season to develop new ways to wash, print and color my fabrics.
DB: Tell us more about your history with denim.
CJ: I have been a bottoms developer and manufacturer since 1990.
DB: What new surprises can we expect from Bleulab?
CL: We have developed a new technology called laser etching. It is done with a laser machine that uploads artwork and etches it onto the jeans.
Claudia Schiffer was once again spotted on the school run in London, England yesterday. She looked very summery and relaxed in a pale lemon yellow shirt which she tucked into her Stella McCartney flared jeans.
With Claudia’s hair being as light as it is, I find it clashes slightly with the shade of the shirt. Pale yellow is a hard colour to pull of when you have a fair skin tone or bright blonde hair. What’s your opinion? It could just be the sun making everything look washed out though! Buy these jeans at Matches.com for ┬ú265.
Images courtesy of Pacificcoastnews.com
Here is a blog post for our younger girl readers! Justin Bieber made a surprise visit at the 2011 BET Awards at the Shrine in Los Angeles, California a couple of days ago.
Justin was wearing a pair of Balmain moto skinny jeans with an acid washed Levi’s denim vest and his classic high tops. I think the metallic shade of silver is really hot on these jeans, they also fit him very well. I can’t say I am a fan of the overall outfit though, I feel like the vest throws it off a little. Each piece individually is great though!
Images courtesy of Pacificcoastnews.com
Lonnys is giving away 5 pairs of their Standerd Denim Co. Cargo Jeans to 5 lucky DenimBlog winners! Each winner will receive one pair of pants which are available in sizes 0-11 and in 4 colours which you can see above.
The Standerd Cargo pants have a super skinny fit with a form-fitting stretchy material. A Lonnys exclusive brand, Standerd Denim Co. offers pants that have a unique stretch fabric to ensure the perfect fit. Shaped with a soft, moveable structure, these jeans will instantly become your go-to choice for both day and night. Chic yet customary silhouettes have allowed fashion-able women everywhere to enjoy comfortable denim without sacrificing style.
In order to enter this great contest you need to like the DenimBlog FaceBook page and Lonnys FaceBook page (click names to like) and make sure you sign up for the Lonnys newsletter on the sidebar. It’s as simple as that!
The contest will run for 2 weeks and will close on 11th July 2011. It’s open to everyone from any country and the winners will be chosen by Lonnys from those of you who have entered correctly. Good luck everyone and thank you to Lonnys for holding this contest with us!