Lorna, Editor's Archive
Tobi has partnered with Taylor Jacobson & Kasil Workshop’s collaboration to offer shoppers exclusive access to Taylor’s Kasil jean styles. To expand upon their partnership, celebrity stylist Taylor, stopped by Tobi’s warehouse for a couple of days to pick out her favourite Tobi pieces, pair them with her collaboration jeans and style outfits onto blogger/model Liz from Late Afternoon (I love her blog!) for their exclusive ‘Blue Magic’ look book. Tobi have been very passionate about working with Taylor, they have tried to document as much as possible and give their shoppers a behind the scenes scoop!
If you head over to their website you will find the collaboration and everything else, including a interview video with Taylor which you can view by clicking here. Taylor will also be on hand to talk to you if you need any style advice! How cool is that?!
The ever so popular denim brand that we all love, Diesel, has unveiled their new step to go interactive and appeal to their fans! They have set up a changing room camera, Diesel Cam, where shoppers can take photos of themselves in their jeans and upload them straight to Facebook. The idea behind this is you can ask your Facebook friends for advice on which clothes to buy if they can’t actually come shopping with you. This new changing room feature is currently happening in Spain and it seems to be a big hit! The photos even come out with a little Diesel logo on them so you know it’s official. Facebook has over 400 million active users and Diesel felt it was time to step up their game and reach out to their shoppers on a whole different level.
What do you think of this camera located just outside the changing rooms? I think it’s a good idea as long as the cameras can not be angled or moved into the direction of the changing rooms themselves, we wouldn’t want to have any photos on Facebook of people getting undressed without them knowing. You can watch the video above which explains a lot more about the use of the camera in the Diesel changing rooms.