Lorna, Editor's Archive
Rachel Bilson went Halloween shopping at Target in Glendale, California wearing her Paige Premium Skyline jeans in Beachwood again. She was joined by her half-sisters Hattie and Rosemary Bilson as well as stepmother Heather Medway. Rachel has worn these jeans quite often after owning them for a long time. I wear my Paige jeans all the time! What brand of jeans do you wear the most? More importantly are you looking forward to Halloween in a few weeks?
Images courtesy of justjared.com
The brand new denim brand Alina Jeans is just about to take off so we got the chance to interview Alina herself so she can tell us more about her denim brand.
DB: So you are a fresh, new brand, why did you decide to create your line?
Coming to live in LA and just being so inspired by the denim scene here, and by LA itself. Its a really unique place for denim. I love it. And being from Europe and seeing that there was still something fresh we could bring to LA denim.
DB: What inspired you the most when creating your brand?
The street style of LA. Its a city where you don’t live in your apartment, you live in the street, or on the beach, or in your car! So its like the sexy nighttime fun of West Hollywood, and the zany cool of Venice where I live.
DB: Do you have a favourite cut you have designed?
My personal favorites right now are the BIKER jeans. They’re just so tough and sexy.
DB: How many pairs of jeans do you own?
Ha! WAY too many. And now I have even more.
DB: What is your collection about?
Our jeans are about being rock’n'roll and sexy, but still fun. So, it’s really about me! Ha! And I live in LA, so its about capturing the mood of that city: its glamourous but its also laidback and cool.
DB: Are there any new trends coming out next season that we should be keeping an eye out for?
Look for some VERY adventurous washes coming out next year. And I think we’ve peaked in terms of distressing. It will still be there but more like our style, where its there for a reason, not just random hacking into denim.
DB: The boyfriend jeans trend has been a huge hit this season, will we be seeing anymore of this trend from you?
We are more into a sexy fit than most boyfriend jeans. We like to make them be about more than just a looser fit. Our new PAINTED JEANS are along these lines. They’re cool and relaxed, but have they’re own unique fun wash so they’re still a style as opposed to just being a fit. And either you’re a serious artist or your boyfriend is!
DB: What is the best feature of your brand (fit, wash, pockets etc)?
We are very proud of our fit, then yes the washes. We spend so much time on those things. And obviously we spend a TON of time choosing the fabric!
DB: We all love denim, but what is it that makes denim so important to you?
You can be so creative with it, and now you can wear jeans almost everywhere, so you can create for all times of day. There are SO many exciting technologies being applied to denim now, you can have so much fun with it.
DB: What are your denim predictions for next season?
Again its going to be all about the washes.
DB: Can you tell us a bit more about your brand?
ALINA JEANS is about being sexy and fun at the beach, at the cafe, or at the club.
DB: Can you tell us a bit more about yourself?
I was born in Romania under the Communists and my father imported blackmarket Levis so I’ve always been around the business in some ways! My fashion sense comes from Italy and London where I’ve spent most of my life, and once I came to LA a few years ago it all came together. And I’ve had to learn every aspect of the jeans business from scratch on my own, just by trial and error. It was something I wanted to do so badly it became an obsession. It’s been an amazing journey!
DB: What makes your brand so different from the others out there?
We’re mixing my unique European heritage with an LA sensibility. We’re not faking it! That’s the secret.
DB: Lastly is there anything else you would like to add that we haven’t asked you?
What I love is creating beautiful things. There’s nothing better than showing the team a new hot Alina Jeans style fresh from the laundry. Then you just want to see it walking around the street on somebody. That’s what its all about.
Disney star Selena Gomez, looked super cute in her American Eagle skinny jeans as she visited Charnock Elementary School for OfficeMax’s A Day Made Better event in Los Angeles. Selena also wore American Eagle jeans a couple of weeks ago. A Day Made Better recognizes the fact that teachers around the nation spend around $1,000 of their own money for school supplies. OfficeMax’s event supplies 1,100 teachers with over $1,000 in school supplies and brings awareness to their need. It sounds like a great idea! I love how the little kids just adore Selena, it’s so sweet. Looks like the boy at the front is only interested in his ball though, ha ha.
Images courtesy of justjaredjr.com
Celebs are loving DL1961 jeans! Just recently we have spotted Jennifer Stone, Leven Rambin and Emily Vancamp in the brand. Jennifer Stone is wearing Tory in Black Diamond, Leven Rambin is wearing Sally 1148 and Emily Vancamp is wearing 1251 Angel in Midnight. Miley Cyrus also wore DL1961 whilst shooting the Disney video ‘Send it on’, you can view the video by clicking here. Miley’s jeans are the Betty jean. Other stars who are fans of DL1961 include Whitney Port and Mena Suvari so far. You can read my post about Denim and it’s stretch factor and how DL1961 jeans are a great fit by clicking here.