Lorna, Editor's Archive
We all know that the after Christmas sales are the best time to shop! So many sites are giving huge discounts right now! You can shop until you drop buying all the denim you wanted at discount prices. I have listed as many sales as I can below. Enjoy your sale shopping!
Singer22 have up to 90% off with their extra 20% code: EXTRA20. Shop the site here.
Shopbop have up to 70% off of their items. Shop the sale here.
Revolveclothing have up to 80% off. Shop the sale here.
Asos have up to 50% off. Shop the sale here.
Barneys New York have up to 60% off of their items. Shop the sale here.
7 For All Mankind have up to 50% off so you can get those jeans you wanted. Shop the sale here.
Levi’s have up to 50% off. Shop the sale here.
Diesel have having their 30% off their FW collection. Shop the sale here.
MatchesFashion have up to 50% off of their clothes, shoes and accessories. Shop the sale here.
Nordstroms are having up to 40% off. Shop the sale here.
Saksfifthavenue have up to 60% off. Shop the sale here.
Boutique to you have big discounts on their items as well. Shop the sale here.
ShopPureAddiction have 25% off of their items. Shop the sale here.
Neiman Marcus have up to 60% off. Shop the sale here.
Katie Holmes was seen doing a bit of shopping in Beverly Hills, California while wearing a pair of bootcut Joe’s Jeans. It’s rare we see people in Joe’s Jeans now, they seem to have taken a bit of a back seat while the newer brands and other brands take the lead at the moment. I do love her checked shirt though, it’s a very nice colour.
Images courtesy of Wenn.com
Not So Long Ago in Southern California, Scott Morrison Was Playing Golf: “I was always trying to reinvent golf clothes in new, more modern ways,” said Morrison, but he knew that there was not too much evolution on that path. Thankfully he was also drawn to denim, where he saw greater potential to innovate and when a mid-90s jeans movement introduced new wash technologies to the industry, Morrison moved to New York to lead Mudd jeans’ march into premium denim – before the term “premium denim” even existed.
With more inspiration than the room to realize it, Morrison was compelled to create his own company. With Mudd owner Dick Gilbert’s blessing and investment, Morrison launched Paper, denim & cloth in 1999. He was the only employee:
“It was me and three pairs of jeans selling to Bergdorf Goodman, Saks, Barney’s and Henri Bendel.” Eight months later, he hired a second employee and within four years, Paper denim & cloth was a 40 million dollar business. And his timing wasn’t bad either. The late 1990s saw an explosion in luxury denim. Prior to Paper denim & cloth, the only related companies in the market were Earl (who wasn’t doing washes) and Frankie B.. Soon there were hundreds of companies – start-ups and establishments alike – selling premium jeans. It was a revolution reminiscent of the one that occurred ten years earlier in Osaka, Japan.
Late 1980s: Japan: The Osaka 5 Are Born. Comprised of denim companies Denime, Fullcount, Warehouse, Studio D’artisan and Evisu, The Osaka 5 led the hundreds of brands that emerged to produce replica denim during Japan’s “Replica Movement ”. The period saw a wave of mania via avid collectors pursuing and paying thousands of dollars for vintage jeans. After WWII, U.S. acts to rebuild Japanese economy included donating outdated industrial equipment. Among the imports were original shuttle looms from the 50s. At least one of which still remains at Evisu and facilitated founder Hidehiko Yamane’s fixation with reproducing the Levi’s 1944 501xx. The original pair was made for only nine months.
During wartime, the American government prohibited nonessential production (restricting the use of metals, rubber, paper and plastics ). Temporarily, Levi’s turned to painting on their logo – a technique that Yamane hyper-stylized, hand-painting the Evisu seagull on every pair (about 14 a day as was the max output of the old looms). This attention to detail was exemplary of Evisu production. Fans’ obsession was matched by the designers’ (artisans’) diligence in building each pair. Yamane saw denim as aspirational and Evisu constructed pieces for the connoisseur – to be coveted and collected as luxuries.
Their selectiveness about materials so particular that the replicas were as close to the originals as one could get. In the early 2000s, Evisu boomed internationally. Different pop-culture groups, particularly in Asia, Italy and the UK embraced the cartoonish logo; however Yamane’s focus was (and remains) maintaining the Japanese image, which left the brand quite open to interpretation elsewhere. Says Morrison: “One of the things that’s really complicated about Evisu is that it represents different things in each country.” In the U.S., Evisu became and urban staple brand, “very street” – as well as the most counterfeited denim product in the world. The first denim brand to sell for more than $100 a pair, and the one that spearheaded a worldwide want for premium denim lost its way a few years later.
Please continue reading this interview with lots more pictures by clicking here.