Lorna, Editor's Archive
We caught up with the wonderful brand c.r.a.f.t Denim to find out more about the brand and just why they started. We spoke to Michael, the founder and designer of the company and he gave us some insight into the quirky but cool denim pieces and ideas they have to offer. It seems like Kate Moss really brought this brand into the spotlight as she has been seen wearing them so many times now. I’ve also fallen in love with some of their moto jeans! Keep on reading to find out more.
DB: How long has c.r.a.f.t been going?
DB: Is owning a denim brand everything you expected it to be?
No actually, I wanted to be Keith Richards, but owning a denim brand is probably second best…
DB: What inspiration goes into designing a pair of your jeans?
Rock and Roll, love, tears and the deep love affair to one very special woman.
DB: What is your latest collection about?
It’s all about very small details like special seams, which shape the legs even sexier than they are anyway.
DB: Why did you decide to create your brand?
Can’t remember a fxxxing thing.
DB: Do you have a favourite cut you have designed?
Yeap, certainly our new cropped skinny jean “stargrove”.
DB: I love your take on the motorcycle jeans, what made you design those?
The love for wild motorcycle rock chicks.
DB: How many jeans do you own yourself?
A Louis Vuitton trunk full.
DB: What background/history do you have in the denim or fashion industry?
Our family business is already fashion, so since I can think it is all about fashion.
DB: Which jean has been the most popular overall?
Skinny jeans on pretty girls…
DB: We all love denim, but what makes it so important to you?
It rocks your soul. That’s it.
DB: What makes your brand so different from the others out there?
We manufacture our jeans by the golden rules. So no fashion gimmick. Our jeans are made to develop a love affair after time, which means you really have them long and they are not at first your second skin, but they become… and we are European, and have a much finer understanding for designing jeans.
DB: Kate Moss has quickly become a fan of your jeans, is she your favourite celeb in the brand?
Various celebs have our jeans, but that is not the most important thing. Kate does understand like no one how to wear jeans and I love her attitude. So yes, if we see her in craft it makes me happy. There are also numerous beautiful women who epitomise the craft attitude for me.
DB: What is the best feature of your jeans?
The fit, fabric and of course the design.
DB: For the readers who don’t know, can you tell us what c.r.a.f.t stands for? In the polite form! Ha ha.
Our understanding is a lot of craftmanship in details. But actually the name is a synonym for our history. We founded c.r.a.f.t in the mountains after a party night with too many schnaps. Next morning was like “can’t remember a fxxxing thing”…
Whitney Port signed copies of her book “True Whit” at Bookends in Ridgewood, NJ last week. She of course chose to wear her new favourite jeans, the James Jeans Moto jeans in Black Out, but she definitely didn’t wear them as well as she has done before.
I am not too fond of this outfit really, it’s a bit all over the place with contrasting colours. The jeans however, they are a different story. I still adore them and love them even more each time I see them! Buy these jeans in the sale at Bluefly for $67.99! Now that’s a steal!
The beautiful Hilary Duff was doing some shopping in Paris, France yesterday. She looks so fresh faced and happy here! I think married life is doing her good! Hilary stopped at the Chanel boutique, Isabel Marant and the Hermes boutique while she ventured around the city.
This actually has to be one of my favourite outfits I have seen on Hilary. I love the rock chic vibe it gives off and how she paired everything together. The buckle boots are hot! Especially with the black leather jacket and the cream scarf. The contrast of the James Jeans Twiggy denim leggings in Warm Grey with zippers paired with the black is a good match too. Buy James Jeans at James Jeans.
Reese Witherspoon looked happy to see the paparazzi as she was out and about running some errands in Los Angeles, California a couple of days ago. For the day out, Reese chose to wear a pair of Blank NYC If U Seek Amy Skinny jeans with flats and a jacket.
Reese’s style is always somewhat consistent, you can always notice a pattern in her outfits. I like that she seems to know what works for her body the best and sticks to it. I think she has gotten over her strips phase at the moment too! Ha ha. Buy Blank NYC Jeans at Singer22.