Lorna, Editor's Archive

DenimBlog was lucky enough to get an interview with Chloe, the designer of the jeans brand MiH Jeans. Carry on reading to see what she says about the brand.

DenimBlog: What inspired you the most when creating your brand?

Chloe: I am inspired by the clean and simple jean styling of the 70s, and how they fitted the female body properly. When I launched the brand 5 years ago, the trend was for seriously low rise jeans which I felt compromised a woman’s natural curves so I wanted to create the antithesis of this.

DenimBlog: What has been your favourite memory/experience since MiH was founded?

Chloe: My most memorable experience would have to be my first sales appointment at Harrods, lugging the whole collection in a suitcase up the escalators to the fifth floor! I think my total naivety was my greatest weapon. Thankfully I am much more aware of what a sales appointment is all about these days!

DenimBlog: Do you have a favourite cut you have designed?

Chloe: I wear the London almost every day. It is my favourite because it goes with my converse boots and white t-shirt, but it can also be really dressed up for a simple straight leg, tailored look for business meetings and nights out.

DenimBlog: How many pairs of jeans do you own?

Chloe: Are we counting the ones in my cupboard, or the ones I regularly ‘borrow’ from the showroom! I probably have about 20 pairs in my wardrobe.

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