Lorna, Editor's Archive
GUESS have an exciting new denim launch! They have proudly revolutionized the classic blue jean and crafted a whole new take on comfort with an innovative spin on sexy in its next generation of comfort denim, The FleX Jean®.
The unique mixture of indigo yarns combined with cotton and spandex makes this all-day denim maintain its shape without becoming baggy or lose. Combining the stretch of active wear with the rugged look of a classic denim wash – the iconic GUESS denim is perfect for an un-compromised style that has been made to move wherever the day might take you.
It looks like the FleX Jean is the brands take on the jogg jeans or sweat pant denim trend which has been taking over the denim market over the last half a year or more. It definitely makes the denim more wearable and comfortable, which is something we all look for. I actually think GUESS did a good job though, the wash looks really authentic and they look like actual jeans! Have you tried these jeans yet?
WeSC is now on its 15th year and the Spring 2015 Collection is a celebration of coming of age, honouring the brands history and heritage by paying tribute to its hometown, Stockholm, and its native Sweden. Here you can see all of the denim images from the brands new Spring Summer 2015 Look Book.
Attention to detail, premium materials and supreme fit are keywords for this season, showcasing the first complete collections of new designers Natalia Altewai, Randa Saome and Mattias Sahlin. The Women’s Collection for Spring 2015 is heavily influenced by WeSC history; the Icon, the street sense and a certain casual feeling is very present. The inspiration comes from modern street lifestyle, how women live today, and how they interpret and express themselves in the street.
The different features introduced in the Women’s Fall ’14 Capsule are further explored, neoprene-like materials accentuate volume and provide a cool expression, while light, draping materials and knits give a softer, more casual look. Muted pastels signal summer, and combined with black, navy and dark green accents, also a feminine assertiveness essential for the WeSC woman.
The color palette for Men’s Spring ‘15 is heavy on the blues, celebrating the king of colors; Indigo. A splash of muted reds add color, as well as some soft washed-out yellows and greens. The graphics focus on Swedish flora and fauna, infused with highly symbolic flatbed mopeds and classic Volvo cars.
One of the key prints this season, The Sarek Hawaii, gets its name from one of the oldest National Parks in Europe, the Sarek National Park, located in Swedish Lapland – welcome to Sweden – home of the Superlative Conspiracy. The collection will be available in more than 25 countries globally and at wesc.com
New denim brand TALLEY are holding a 40% off Cyber Monday discount! All you have to do is enter the code CYBERTALLEY at the checkout and you can receive 40% off your purchase! The details are in the flyer and it’s valid only for today! Happy shopping! Click here to go to their website.
Cult of Individuality has some exciting designs up their sleeve for the boys for Spring 2015! The new SS15 Vintage Workwear collection is completely inspired by classic designs from workwear pants of the early 1900′s.
Specific detailing is influenced by this era, including folding flap buttons, a branded leather patch and the waist cinching buckle, allowing you to go belt-less! How cool is that guys? You can see some of the new washes and fits in the gallery below.