Lorna, Editor's Archive
Rue De Jeans is a Los Angeles based premium denim line, which uses the best Italian and Japanese denim but has a secret weapon that no other denim line has… What appears to be a discreet black-on-black logo label on the back of the waistband is actually much more than decorative: it conceals patented design technology that adds two inches of breathing – or lunch – room. That means, a custom, comfortable fit that adjusts to all the ups and downs of your day. With this flexible waistband patch you will never have that uncomfortable feeling where you need to unbutton your jeans again. The jeans fit like a glove (in the best way with no bulging).
They have so many styles for both the men and women to choose from and it looks like they are not afraid to experiment with their washes. What do you think of Rue De Jeans? I think the idea with the waistband is great!
Naem Denim is a denim brand that launched in June of 2009 and started shipping January of this year. They offer premium contemporary denim for both mens and womens at an opening price point of $108-$148. They make 100% of their jeans in Los Angeles using high quality fabrics from Italy, Japan and around the world. They also use premium wash houses to treat the jeans. They are set on offering premium denim at reasonable pricing that does not have an inflated price tag.
The concept of “NAEM” is a play on letters of the word “name”. It’s pronounced “name”. Kevin Na is the owner of the brand. He comes from a family of manufacturing in Los Angeles so he knows how to turn quality product quickly and very cost effective. To help execute on the vision he hired experienced veterans from the premium contemporary denim industry. Carol Scalisi handles their sales and has 15 years of experience and previously worked as sales managers for Replay, Earl, 7 for all mankind and Joes jeans before joining Naem. Erin McColl handles their design duties and she has previously worked on brands such as Imitation of Christ, Yanuk and 7 for all mankind. They also have a talented group of patternmakers, pre-production, production, fit models etc. to handle the rest of the manufacturing duties.
Their jeans look really nice from what I can see. What do you think? Are you interested in Naem Denim?
Rock & Republic’s Pink Outside The Box event, which benefited The Pink Fund (an organization dedicated to providing financial aid and support for breast cancer patients and survivors) went really well! Attendees including Autumn Reeser and Ashlan Gorse enjoyed pink cocktails and cotton candy while shopping the line’s latest looks and supporting this great cause. Judging from the photos, it looked like a really fun night! I wish I could have gone! I love Rock & Republic jeans!
Images courtesy of Adam Bice/Rock & Republic.
British Beauty, Cheryl Cole, was seen wearing the J Brand 912 pencil leg jeans in Taupe twice! First she was arriving at the BBC Radio One Studios in London, England and then she was making her way into The X Factor Studios the day after. I think the colour of these jeans is really nice! It’s so neutral it goes with anything.
I have also noticed that Cheryl is very fond of her Elizabeth and James booties, she has been wearing those quite a lot recently. They have been on my wish list for a while now. I’ve began to see Cheryl as a style icon the past couple of years, she really knows how to dress and she looks amazing all the time! Buy J Brand jeans at Boutique To You.