Lorna, Editor's Archive
A new brand of jeans on our denim radar at DenimBlog is X-RAY Jeans. I was introduced to them last week and I loved the concept of how on trend they are, they are really current and fashionable with their styles. X-RAY Jeans is just a brand for the guys (at the moment) as they don’t have a women’s line just yet. We caught up with them to ask them more about their brand. Keep reading below to find out about the new brand and to view images from their current Look Book.
DB: What inspiration goes into designing a pair of your jeans?
-Honestly, our aim is to create jeans that we want to wear and not that we are told we should be wearing. We love fashion-forward jeans with heavy detailing and unique designs, however we also truly believe that form should follow function. We create jeans that our fashionista friend’s love and our skater friends can wear without splitting their crotch (to be blunt).
DB: What is your collection about?
-Our collection is about real people who want quality clothing, that feels and falls great on the body and is exciting and original. We wish to challenge ourselves and fashion, to cut through all the bullshit and marketing ploys, to capture all the intricacies, all the little details that can make denim so great.
DB: Why did you decide to create your brand?
We started as a denim based brand because… well, we just loved denim. We knew what we wanted to wear and we knew that other people were looking for the same thing, so we said, “the hell with searching, let’s just make it”. We know that sounds nuts, but it’s the truth. Just bring a lot of creative, like-minded people together and things just start happening
DB: Do you have a favorite cut you have designed?
Our favorite cut is definitely our straight leg jean. The reason is that it’s just so damn timeless. Anything that can look great for this long, on so many people, is the real deal.
DB: How many jeans do you own yourself?
Ha! Perhaps we’ll count tonight. A lot. We all seem to go though periods of having two favorite pairs though.
DB: Which jean has been the most popular overall?
XMP-339 straight is our best seller. It’s a fashionable jean with an awesome wash and very soft material. It’s really flattering on almost any body type.
DB: We all love denim, but what makes it so important to you?
Oh denim how we love thee… the truth is, we haven’t been able to find any other material that we like wearing everyday as much as we do denim. It’s such a versatile and comfortable material that’s it’s become a staple in clothing around the world. Dare compete with denim you other fabrics, we’d like to see that battle!
DB: What makes your brand so different from the others out there?
We think our brand is different because we care so much about the product, from concept to production. Our company is boutique in size (purposely) and our team is truly a creative family. We personally try every jean out before it goes into stores to make sure it’s exactly what we want. There’s no red tape or bureaucracy here, so we are able to change and evolve quickly.
DB: What is the best feature of your jeans?
The best feature of our jeans is the quality, especially for the price point. By purposely remaining a boutique sized company, our money goes where it should go, into the jeans and not out of your pockets.
DB: Your brand is aimed specifically at fashionable guys, why is that?
We know that fashionable guys will like our jeans because we are fashionable people designing what we like. With that said, we aim for all guys who appreciate a comfortable, well fitted and designed jean. Come all!
DB: Will you be doing a women’s collection?
We will be very soon and the ladies at XRAY are jonsing for it. It should be released next summer.
DB: That’s great! Can you give us any clues as to what it will be like?
XRAY’S upcoming women’s line be all about “utilitarian chic”- leathers, belts, cargos and embellishments, contrasted by sexy silhouettes and floaty fabrics. We will open up the military style to pastel colors. Our cargo pants, though utilitarian, will be long, lean, and flattering – forget the baggy. We are concentrating on the bare essentials; great fabrics, treatments and silhouettes.
Zac Efron got snapped as he attended a game between the New Jersey Nets and the Los Angeles Lakers at Staples Center a few days ago in Los Angeles, California. Zac kept his outfit really casual by wearing a Levi’s denim jacket and a pair of very dark jeans. It’s shocking not to see Zac in his Balmain Homme jeans!
So what do you readers think of Zac’s new look for his movie role? The shorter hair and the weight gain? I’m actually growing to like it and I think he looks more healthier now, he has a softer face. I’m hoping we get to see him in a pair of Diesel jeans or Nudie jeans soon, I miss blogging him in those!
Images courtesy of Wireimage.com
Actress, Jessica Lowndes, attended the 2011 DPA Golden Globes Gift suite in Beverly Hills, California, the day before the awards show. Jessica chose to wear a pair of James Jeans Twiggy denim leggings in Kohl Blue which she paired with a Nation LTD Sunset Tee in White Burnout, a pink cardigan and heels.
I actually really think this outfit works on Jessica, I would have chose different shoes but she looks fantastic and the jeans fit her perfectly. I always find James Jeans to be really skinny and super tight which makes them fit you well. How cute is that cat?! You can read my review on Twiggy leggings here and you can buy these jeans for $141 at James Jeans.
Elle Macpherson was seen dropping her children off at school London, England while wearing her MET Eco-Pelle Angel jeans again. Elle has worn these jeans quite a lot of times now, as well as her Becky cut in the same material. I honestly understand why she loves them, they are absolutely perfect and I adore mine!
I’m not loving the entire outfit here though, normally I like Elle’s style, but this one is not really to my liking, she pulls it off though. You can read my review on the MET Becky Eco-Pelle leather like jeans by clicking here.
Images courtesy of Wenn.com