Lorna, Editor's Archive
Victoria Justice posed for photos on the orange carpet at the premiere of Nickelodeon’s iParty with Victorious at The Lot in West Hollywood, California. Miranda Cosgrove also joined Victoria in some photos.
Victoria was wearing a pair of the J Brand 811 mid rise skinny jeans in Bright Turquoise while she hosted the event. I absolutely adore this colour! It’s so fun and pretty! It’s not a colour that’s too bold for easy wearing either! I think Victoria is a beautiful girl too. Buy these jeans at Singer22.com for $176.
Images courtesy of Wireimage.com
Here is the brand new Fall 2011 Look Book from Paige Premium Denim. This collection is amazing and it’s so different to the normal styles that Paige usually brings out. She’s opted for bold colours, different fabrics like twill and corduroy, quilting style stitching and fun aesthetics like zippers.
Like I mentioned before, the Edgemont is my favourite, it’s got really cute zippers at the hips and comes in a beautiful dark blue and a pretty berry red shade. There are also a lot of new washes for the guys which you can see in the gallery below. What do you think of the new collection? Do you like it as much as I do?
Something new has come along in Los Angeles called The Ass Cam. Here are some photos and some information from the press release. I think it’s a pretty cool concept and I hope it catches on because the first thing I look at in jeans is how they fit in the butt area. What do you think of it?
Perhaps more so than any other piece in anyone’s wardrobe – denim is all about the fit. Regardless of preferred styles, the final decision is reached in the dressing room and it always comes down to the seat of the jeans – the “bum”, “tuches”, “fanny”, “derriere” or to put it in clear American vernacular – the “ass” . But straining to see the mirror behind your back doesn’t make it an easy decision to make. Now – finding the best fitting jeans is right in front of you on an imbedded screen in a mirror that shows the perfect view or your behind via the patented closed-circuit Ass Camera™ only available at the World Denim Bar of American Rag (both in its Los Angeles and Newport Beach locations) and soon at Industrie Denim stores. The very latest in American Rag’s range of innovative services and trend-setting merchandising, the Ass Camera provides the World Denim Bar shoppers a truly cutting-edge and convenient way of selecting their jeans.
The World Denim Bar is the enormously popular shop-within-the shop section of American Rag that spotlights the best denim brands in what has to be among the most extensive range of styles brought together under one roof anywhere in the world. The success of this concept store inspired the newly-formed partnership of San Francisco’s Levi Strauss & Company and American Rag CEO Mark Werts to open Industrie Denim in select markets soon. The first two stores are slated to break ground in Scottsdale, AZ and San Francisco, CA and are expected to feature leading denim brands including Levis, J Brand, PRPS, Ernest Sewn, AG, Paige, Joes, Nudie Jeans, Current/Elliott and Goldsign against a vintage looking interior space. As in the World Denim Bar, the Ass Camera will be a prominent feature in dressing rooms at Industrie Denim.
For over two decades, American Rag has been a standard bearer of stylish living and an undisputed leader in the independent retail scene for its the ideal blend of special merchandise, excellent service and welcoming atmosphere for a truly unique, lifestyle shopping experience. Located at 150 South La Brea Avenue in Los Angeles and 401 Newport Center Drive Suite 953 in Newport Beach, the store is open seven days a week.