Lorna, Editor's Archive
New to DenimBlog is a brand called DEVON. They are a premium denim brand which is just beginning to make its mark in the denim world. We caught up with them to find out more about the brand and share with you some of their styles. They have a very unique and interesting concept when it comes to their jeans! Check out the interview and gallery below to see the styles.
DB: What inspiration goes into designing a pair of your jeans?
It was very important to me that we create a collection that offered truly staple wardrobe pieces. We wanted edgy products but we also knew perfect fit would be vital for truly great jeans. With that in mind, we tested, examined, and experimented on a slew of fits and shapes on both the female and male forms to create a universally flattering collection.
DEVON designs denim in collaboration with Agatha Blois, who is recognized internationally for her clothing which is custom-made for the world’s most famous rock and celebrity legends. Together, we bring decades of experience in tailoring and design—from leather to couture to architecture and mechanical engineering—which allows us to be inventive and draw inspiration from multiple points of view to create game-changing jean designs.
DB: What is your collection about?
The DEVON collection is about marrying form with function in rock-ready denim. Each denim garment offers artisan tailoring, honed into flattering fits, unique washes and one-of-a-kind looks. The DEVON Denim collection offers never-before-seen elements such as the signature plaid bleed-through design. The collection infuses futuristic concepts and innovation resulting in a rock-chic aesthetic.
DB: Why did you decide to create your brand?
I’ve been a lifelong lover of art, design, and architecture, and always had an eye for irreverent, breaking edge design and products. I wanted to create not just products, but an overall lifestyle brand that amalgamates a racy, on-the-go feeling, with sleek and finely constructed designs. The DEVON brand overall serves as a runway of luxury and modern masterpieces.
DB: Do you have a favourite cut you have designed?
The signature plaid bleedthrough design is a game-changer in the denim market. DEVON has painstakingly developed a method to print over denim, so that the plaid pattern is revealed with wear. As the jeans become more distressed, the plaid pattern underneath becomes more vivid and intense. A surprise element like this is unheard of in the industry, and really sets DEVON apart from the rest.
DB: That sounds really intriguing! How many jeans do you own yourself?
I own the entire men’s collection and wear them every day!
DB: Which jean has been the most popular overall?
For men’s the waxed canvas design has been very well received. I think it is because the aesthetic harkens back to heritage workwear, and it provides a sense of authenticity to the style. It’s a flashback to the Steve McQueen era, and the motorcycle competitions of the 60’s. Furthermore, the waxed cotton canvas fabric offers a very subtle yet slick aesthetic.
The women’s ‘Theta’ Skinny 6-pocket fit is the jean equivalent of the perfect LBD—it offers a very classic look with twists of flair that make it stand apart from just any old jean. It has an out of the ordinary five-snap front, and sits nice and low to offer a sexy yet sophisticated and flattering draping of the female form.
DB: We all love denim, but what makes it so important to you?
Denim is so important to me and the DEVON brand overall because it is a market that is so versatile: it can be casual, dressed up, worn for a variety of different occasions. Denim is everywhere, so when Agatha and I sat down and thought about how we wanted to achieve wearable and different products, it was absolutely vital that as a brand we stood out for quality and top notch craftsmanship, on top of superb design.
DB: What makes your brand so different from the others out there?
The DEVON brand features fearless works of modern art in the form of clothing and denim, which is difficult to achieve in such a saturated market. The collection pulls together one-of-a-kind pieces that juxtapose hard and soft, and the result are wearable pieces that are also showstoppers. Our designs are absolutely unique to the industry—the washes, fits and general aesthetic are unparalleled.
The entire collection is also designed, cut, sewn, and washed in Los Angeles. Having the processes here in the states allows me to have an eye and hand in the entire process, allowing DEVON to maintain quality assurance in every capacity.
DB: What is the best feature of your jeans?
We strive to make products with a quality that not only lasts a lifetime, but also look great over time. Our methods of designing and production make it so the more you wear the denim it, the better it looks. With age and wear, the denim takes on a patina that will make the garment increase in value and pride for the owner.
DB: How did you come up with the name Devon?
Since I am so heavily invested in the entire process of all my products—from design to production—it made sense to name the brand DEVON, my last name, as every single product is a reflection of my vision and passions in life.
DL1961 Premium Denim, the brand that redefined the perfect fitting jean, is launching their premiere men’s collection for Resort 2011. Created from the brand’s revolutionary X-FIT LYCRA®’s patented cross-weave technology fabric, the new men’s styles provide the same four-way stretch and 360 degrees of movement resulting in unparalleled fabric stability, shape retention and product recovery, eliminating all worry about your jeans sagging or bagging.
Bringing the ultimate in comfort and movement to men’s denim, the four new styles work wherever your active lifestyle takes you, from the office to the outdoors and anywhere in between, these jeans keep their integrity —even at high-stress points like the knees and waist regardless of wear or wash. So be rough, be tough, DL1961 Premium Denim for men is the wardrobe staple that is always reliable.
The premiere men’s collection includes Vince—a universal slim straight zip fly for any body type; Russell—a fashion-forward skinny button fly; Chris—a loose relaxed fit; and Logan—a modern bootcut. Each cut is available in two to five washes that vary from light, to classic blue, to dark and compliment looks from casual to formal.
The DL1961 Premium Denim men’s collection will retail for $168-$178 at high-end denim retailers nationwide including National Jean Company and Post Blue Jeans. So will you guys be buying a pair from the brand?
Sarah Jessica Parker wore a pair of J Brand “612” corduroy pencil leg pants in Vintage Drab while arriving to the set of her new film in New York. Sarah seems to love her corduroy jeans, she has worn a couple of pairs of Paige Premium and J Brand before in the fabric.
How many of you are rocking corduroy jeans lately? I’ve never really jumped on board the trend to be honest, I do like the fabric but I’ve just never wanted to stray away from denim, the only time I do is for cargos! You can buy these jeans for $158 at Revolve Clothing.
This weeks review is on a pair of jeans similar to my last review, the Paige Premium Verdugo jeggings in Eternity. I got these around the same time as the 7 For All Mankind jeans in Garnet and I like them maybe just a little bit more. The only reason is because of the shade of purple/red they are, it’s beautiful.
The fit of these jeans is the classic Verdugo jegging fit, super stretchy and really comfortable yet still remaining flattering. They have a low rise which is the perfect height and the one thing I love about Paige’s jeans is that she knows how to make the back rise a bit higher so you don’t show off your butt when you sit down. This pair is made from cotton and elastane and is so soft! Being that these are a twill material they do attract the fluff and hairs so they do get quite dirty quickly but that’s easily removed with some tape.
The colour is my favourite thing about these jeans! I fell in love with them a long time ago when I saw them on Blake Lively (here). It’s a deep red but it has tones of purple in it as well, it’s a really unique shade and it’s just so pretty! If I had the choice of only wearing one coloured pair of jeans, it would be this colour. It’s perfect for so many occasions as it’s warm and and it reminds me of ruby’s. When I wore these to London to see Paige she said that the Eternity was one of her favourites too.
I would definitely recommend these to you if you are looking for a coloured jean, the red tones are definitely in this season and they match pretty much everything. I was sent these jeans by Designs by Stephene and I was over the moon because I had wanted them for so long. You can buy Paige jeans at their online store here.