Lorna, Editor's Archive
These are the jeans that I have been talking about for a while and the pair that I fell in love with a long time ago at the press day! They are the Paige Edgemont skinny jeans in Cabernet. This is my favourite wash for the Edgemont cut, I think it’s amazing! It’s the perfect Autumn/Winter tone as it’s just like winter berries. It’s beautiful!
I recently reviewed the Edgemont in the classic Super Rebellious wash (which you can see here) and I didn’t think this wash was being released but I recently found it on Coggles and it just appeared on PaigeUSA today. These two seem to be the only stores I can find this jean on though so I am not sure if it’s an exclusive or not. But this Cabernet wash is so pretty! I think it matches the hip zippers perfectly! Buy these at Coggles for ┬ú240 or at Paige for $259.
Last season saw the introduction of new fit styles to the HL Jeans Co. portfolio. The collection has continued to build on the success of these with the inauguration of new denim and exciting chino lines.
Denim such as the ÔÇÿBradley Raw’ is a five pocket slim fit, straight leg, button fly, with branded rivet ticket pocket, that is perfect for the ÔÇÿpin rolled’ look. The Kendall Medium also brings a new wash and finish to the collection with knee repair, hand sanding and paint daubed detailing. This season we also see the return of the Premium Selvedge denim and the Brett Raw, which is an easy carrot fit, on trend jean. The Brett Raw features a double belt loop at centre back with a ÔÇÿBrett’ leather patch on the back waistband. Finish options available are – Medium Wash, Raw, Dark Vintage, Medium Vintage, Dark Wash and Dirty Wash.
The legwear range now also offers two styles of chino, the ÔÇÿHampton’ and the ÔÇÿFranklin’, available in 5 colours including the striking ÔÇÿBerry’, ÔÇÿDrill’ and ÔÇÿMerlot’- all key tones for A/W11.
Charlie Simpson (originally from the band Busted) was seen shopping at the HL Jeans Co. store on Carnaby Street last week too! I wonder what he picked up?
According to the Environmental Protection Agency, Americans generated more than 11.8 million tons of textile waste in 2006 alone, amounting to a remarkable 10 pounds per person. Uniting ecology with technology, REUSE Denim recycles fabric from textile waste to manufacture eco-friendly jeans with minimal new material.
REUSE Denim is constructed from 80% recycled fabric, inspiring conscious consumption with premier-quality denim. The brand will be on sale on LovingEco.com tomorrow (September 8th) at 9am PST for one day only. Plus, in celebration of Fashion’s Night Out, LovingEco is offering 10% off your purchase with the discount code “ECOFNO”.
LovingEco is a members-only, social commerce platform, that offers unsurpassed and innovative eco-friendly products at exclusive price points (up to 70% off retail), without compromising style. LovingEco is an advocate of ÔÇÿstyle for change’; an opportunity for people to make wiser choices about the products they purchase so that together, we can create a more environmentally and socially conscious planet.
Each REUSE garment is tailored for stylish fits, processed with fashion forward wash treatments and accentuated by handcrafted detailing and signature touches. Additionally, 3% of net proceeds from your purchase will be donated to Wholesome Wave. So get ready for the sale tomorrow! You will be helping the environment as well as your wardrobe!