Lorna, Editor's Archive
Levi’s are really excited to announce Alicia Keys as one of the faces behind their new Fall/Winter 2015 ‘Live in Levi’s’ campaign! This series of unique stories illustrates how the world Lives in Levi’s, featuring musicians and showcasing their talents.
The Live in Levi’s Project features Alicia Keys, Kurt Vile, Ibeyi, Benjamin Booker, Kavka Shishido and Ryn Weaver showing off their personal style and individuality, capturing the confidence people get from a pair of Levi’s® — a confidence that gives them the courage to take the next step in their lives and musical careers. Fans are encouraged to demonstrate how they’re taking their own significant steps in Levi’s®, with user-generated content creating a living showcase of global Levi’s® fans.
This Project has brought to life the Live in Levi’s® brand campaign. The project also invites fans to contribute their own real-life Levi’s® moments by using the hashtag #LiveInLevis across Facebook, Twitter, Instagram and Weibo.
You can see Alicia Keys here rocking a pair of black skinny Levi’s jeans from the new collection, teaming them with a black leather jacket, a black top and some boots. I love this look on her as I think it’s really edgy. You can also watch her video just below and check out the collection at Levi’s by clicking here.
Rihanna was seen leaving a dentist’s clinic in New York City a couple of months ago while wearing a really casual outfit for comfort.
Rihanna wore her G-Star Raw For The Oceans Type C Ultra High Waist Jeans in Light Aged Destroy with a grey sweater, some sneakers and a cap. She seems to really be taken with G-Star over the past couple of months and I wonder if we will see her in other jeans from them? Buy these jeans in the sale online at G-Star.
Images courtesy of Pacificcoastnews.com.
Kate Bosworth got snapped while she was out and about running some errands in Beverly Hills, California a couple of days ago.
Kate wore her tie front denim culottes with a button-down shirt by Thakoon for DesigNation only at Kohl’s, some double strap flats and a bag. I’ve been wondering for a while what these jeans are as it’s not the first time we have seen Kate in them. I think the denim tie around the waist is really unique! Buy similar jeans online at Shopbop.com.
Images courtesy of StarTraks Photos.
Los Angeles based denim brand Siwy has just announced that denim designer, Jimmy Taverniti, is the new creative director. Bringing his vast expertise and experimental denim treatments, the Spring/Summer 2016 collection will be Taverniti’s inaugural debut for Siwy. He will be overseeing the design process of Siwy and is excited to be on board the new team.
“We are excited to have a man who really can create something that’s never existed” says Alain LaFourcade, COO of Siwy. “Taverniti is a true visionary, and not just with denim. He is well versed in all fabric textures/techniques and is a master of his craft. He is here to invest in Siwy’s future.”
“This is a great opportunity for me to work with Siwy and their team of denim experts. Their respect for their workers, using environmental friendly washes, and the belief in luxury craft are completely in sync with mine” said Taverniti. “I’m looking forward to elevating Siwy in a modern and ethical way.”
Also known as an alchemist, Taverniti is well versed in combining and utilizing fabrics such as cotton, viscose, silk, denim, and leather to their full potential with various processes of garment dyes and innovative washes. The indigo dye, natural pigments, discoloration, and organic dye are just some of the effects pioneered by Taverniti.
Before joining Siwy denim, Taverniti launched his own line, “Taverniti So Jeans,” in 2004. The exclusive denim collection allowed him to apply his vintage expertise to a contemporary line and provided him the opportunity to further explore his imaginative and cutting-edge curiosities.
Bringing his extensive denim proficiency and inventive creativity to the Siwy label, Taverniti’s feminine, vintage chic aesthetic can be seen throughout his designs. “He has solidified a strong foundation that resonates with the Siwy customer” says LaFourcade.
– So, what do you Siwy fans think about Jimmy coming on board and spicing things up?