Lorna, Editor's Archive
Flared jeans are often a style that denim brands release sporadically during every season, but for this Fall 2014, they are making quite a huge come back! Flares are really popular at the moment and so many denim brands are bringing out their own versions, whether or not they want a slim flare, a wide leg, a cropped flare or even a bell bottom, there’s something for everyone this coming season and I really can’t wait to see how they are styled on celebs and bloggers!
Even though I absolutely adore skinny jeans and they make up about 98% of my collection, I do still really like flared jeans. I would love to wear them more, but since I’m quite short, I have to make sure I have the right pair or they can swamp my body. I recommend skinny flares for those of you on the petite side and the wider flares suit the taller ladies. One of my favourites that I have tried is the Paige Lou Lou in petite as I don’t have to hem them!
I’m quite impatient when it comes to my denim and I like to be able to wear my jeans straight away, so I hate having to tailor jeans and that’s why I don’t own more flares really. The inseams are often just too long for me. So brands, if you are listening, speaking from myself and for everyone else who has petite legs, we would love for you to release some more flared styles with petite inseams of around 32-33 inches instead of 35-36! Anyway, for those of you who don’t mind hemming or have long legs, check out these hot styles below for Fall 2014! I know Sofia Vergara will be happy about this as she loves her flares! Most recently Jessica Alba and Heidi Klum were also spotted out in their own flared jeans too! Happy shopping! Read More >
Welsh made denim brand, Hiut Denim Co, overtook a shop window on Friday 26th September at 3pm with an amazing installation. The display will run in the store window of Rivet & Hide, 5 Windmill St, London from September for 4 weeks.
The brand used Bare Conductive Paint to turn the display into an interface for the story of Hiut Denim, allowing potential customers to hear the story of the brand and the product details as they interact with different parts of the product by touching the relevant icons on the outside of the window.
As customers walk past the store, a sensor detects their proximity and a random audio sample using speakers on the window encourages them to find out about the story about Hiut Jeans. For example, “Our town is making jeans again. Touch the window to find out more.”
The stylish icons which represent different parts of the brand story are painted onto the inside of the window using conductive ink, with wires on the inside of the window linking to the relevant parts of the product. Inside the pair of jeans includes various Arduino microcontroller units to control the audio samples and triggers.
The conductive ink is able to detect the change in the capacitance as the person touches the window icon, which in turn triggers the circuit to play the relevant audio sample. As well as audio, light bulbs are also triggered to switch on to create visual impact.
“Our aim is to get the town making jeans again. Sentiment won’t get the town making jeans again. We will have to have ideas. Try things that haven’t been done before. We have to stand out from the crowd. Or die. So when Nick approached us about the conductive ink, we said yes. It’s a great idea. And it helps put us on the denim map.” said David, of Hiut Denim Co.
You can watch the video above to get an idea of how cool it is and don’t forget to stop by and check it out if you are in the area!
Actress Victoria Justice was spotted while filming her MTV series ‘Eye Candy’ in Brooklyn, New York last week.
Victoria wore a pair of DL1961 Florence Instasculpt jeans in Spear with a white tee, black leather jacket and some lace up boots. Even though this is an outfit for the show, I think it suits her perfectly and it might be one of my favourite looks on her! You can buy DL1961 jeans online at their website by clicking here.
Back at the very end of August, for the Labor Day weekend, American Eagle Outfitters celebrated being the official fashion partner for the Budweiser Made In America music festival in Los Angeles and Philadelphia. In Los Angeles, Jamie Chung and her fiancé Bryan Greenberg wore American Eagle while taking selfies, with their AEO branded selfie sticks, while riding from stage-to-stage in an American Eagle golf cart. Chloe Bridges was spotted showing off her #AEOStyle in Philadelphia too!
Kanye West, Iggy Azalea, Imagine Dragons, Kings of Leon and Rita Ora performed while famed style bloggers The Native Fox, Trop Rouge, Something Navy, Neon Blush, Scout Sixteen and NYCPretty joined the festival fun, taking in their favorite music performances while sporting the latest Festival Shortie and Sky High denim styles, paired with other signature looks from American Eagle’s fall collection
Festival creator Jay-Z and wife Beyonce, Kim Kardashian, Khloe Kardashian, Kylie Jenner, Jaden Smith, actors Kellan Lutz, Chloe Grace Moretz, Minka Kelly, Michael B. Jordan, Scott Porter, Josh Henderson, musicians Travie McCoy, Ryan Cabrera and athlete Mark Sanchez also attended the Budweiser Made in America music festival and celebrated the best in American music featuring today’s most diverse live performers including Pharrell Williams, The National, Kendrick Lamar, Chromeo, Steve Aoki and countless others. Why not check out the photos in the gallery below!