Lorna, Editor's Archive
Nudie are holding a great competition – Wear and Tear! How it works is everyone who buys a pair of dry denim can sign up on the Nudie web site and for 6 months, starting July 1st, you can upload images of your jeans as you brake them in. At the end of the 6 months Nudie will then pick the best pair of worn in jeans and that person wins a $600 Nudie credit. Also you can visit the website and see all the different people posting their photos of their jeans wearing in. Sounds very good to me! For those of you who love raw denim, what are you waiting for!
DenimBlog was lucky enough to get an interview with Chloe, the designer of the jeans brand MiH Jeans. Carry on reading to see what she says about the brand.
DenimBlog: What inspired you the most when creating your brand?
Chloe: I am inspired by the clean and simple jean styling of the 70s, and how they fitted the female body properly. When I launched the brand 5 years ago, the trend was for seriously low rise jeans which I felt compromised a woman’s natural curves so I wanted to create the antithesis of this.
DenimBlog: What has been your favourite memory/experience since MiH was founded?
Chloe: My most memorable experience would have to be my first sales appointment at Harrods, lugging the whole collection in a suitcase up the escalators to the fifth floor! I think my total naivety was my greatest weapon. Thankfully I am much more aware of what a sales appointment is all about these days!
DenimBlog: Do you have a favourite cut you have designed?
Chloe: I wear the London almost every day. It is my favourite because it goes with my converse boots and white t-shirt, but it can also be really dressed up for a simple straight leg, tailored look for business meetings and nights out.
DenimBlog: How many pairs of jeans do you own?
Chloe: Are we counting the ones in my cupboard, or the ones I regularly ‘borrow’ from the showroom! I probably have about 20 pairs in my wardrobe.
Haylie Duff, Hilary Duff’s sister, was snapped eating lunch at La Scala. She is wearing a pair of Siwy hannah slim crops in snowstorm. I love these jeans, we have seen them on so many celebs, they are very popular, perhaps the most popular white jeans out there at the moment. Haylie looks great in her outfit though, I love that printed top with the white denim.
Images courtesy of celebutopia.net