Lorna, Editor's Archive
Here is day 3 in the wonderful series of posts about how Paige Adams-Geller, designer and founder of Paige Premium Denim lives her life. If you missed the previous posts don’t worry! Click here for Day 1 and click here for Day 2. Also check out the gallery for more behind the scenes images of the 2010 Look Book! These posts are exclusive to DenimBlog only!
The Lou Lou Tulip Jean (Image from the 2010 Look Book).
Wednesday, July 29
6:00 Wake up – Same routine!
9:30 Interview candidates for new sales rep position.
11:00 Meet with Retail Manager of the LA Paige store, Annette Luna, and web coordinator to go over Transition 11/30 and 12/30 buys for our store and web. Marketing and PR managers sit in as well to review the line!
12:30 Lunch with my dear friend Eula Smith, retail consultant, at Akasha in Culver City. Love their salads, coffee and baby cupcakes!
2:00 Review Spring 2010 line with my sales reps! We need to be prepared for the shows coming up! Project and Coterie are around the corner. The Venice style in Coast is going to be a winner!
3:00 Fitting of new development and production.
4:00 Call backs for models for photo shoot.
5:00 Discuss photo shoot with photographer and stylist as well as my PR and marketing team! Needs to look perfect!
6:00 Finalize outfits for Look Book and Trend Book Spring 2010.
7:30 Dinner with Kathleen, Allie, Courtney, Lacie and myself at Marino’s Restaurant. The Marino family is my second family! The best old-school Italian food in town! Gotta have the pizza and eggplant parmesan and chicken cacciatore.
8:30 Pantages Theatre to see the play, Dirty Dancing, with my design, marketing and PR gals, Kathleen, Allie, Courtney and Lacie. I wanted to thank them for all their hard work on the Paige and OPI collaboration.
11:30 Home to bed.
It’s time to talk shoes! We all have a favourite pair of jeans, be it a certain pair of skinny jeans you always wear or a classic pair of bootcuts. What I want to know is – what are your favourite shoes to wear with your favourite pair of jeans? I myself am in love with lots of pairs of Christian Louboutins, I love a great pair of heels with my skinnys, I can’t afford any Louboutins though haha so I have to make do, but what are your favourite brands of shoes? Why not even post a comment with a picture of the shoes as well? Shoes are just as important as denim and they make or break an outfit so lets give them some credit! I know I am always looking at celebs shoes just as much as their denim.
You can purchase all of the shoes at Net-A-Porter.com
Indi Denim is an online Premium Virtual Denim Brand for both women and men. You can design your jeans from scratch, exactly how you want them! Along with introducing an entirely new way to shop, the brand just released Creative Destruction finishing treatments this week with new Luxury Japanese and Italian fabric options as well… You can now design your own jeans down to the smallest detail, and destroy them too (made custom to your body measurements, of course!). Sounds like a fantastic idea to me, especially if you like your jeans to be personal and perfect for you. If you don’t feel creative and don’t want to design your own pair of jeans you can opt for the custom measurements instead, you can select a jean you like and have it made to fit you.
From the CEO MaryBeth Luber:
“We’re really excited about our new fabrics and finishing treatments because they give consumers even more style options to design the exact jean they want. With our new customization possibilities, the designer can create a jean in a traditional fabric with a clean finish or in a bold Japanese fabric with heavy distressing and holes (or anything in between), for a jean that is literally one in 14 million. No longer do consumers have to settle for jeans that don’t fit their body or their style preferences, because indi offers a revolutionary solution: letting consumers design their own jeans and then making the jeans to fit their measurements.”
Here is day 2 in the series of posts about how denim designer Paige Adams-Geller lives her life. Take a look in the gallery for a sneak peak of the 2010 Look Book photoshoot and a cute exclusive photo of her doggy Taffy! To read Day 1 of Paige’s life click here.
Jimmy Jimmy Skinny in Rebel Without A Cause.
Tuesday, July 28
6:00 Wake up! Do same routine as Monday AM.
9:00 Take Taffy, my dog, to the office today! Need my special CEO (Canine Executive Officer).
9:30 Summer 2010 review with design team. Obsessed with the Debonair in Fusion!! And, can’t wait to show our fun colors inspired by my friend Yasmin Yusof’s feather collection!
11:00 Go over PR schedule with michael and PR team. Need to plan topshop men’s launch in september and personal appearance for Selfridges in september or October. Also, make travel plans for Project Las Vegas, Coterie NY and PR trip to Munich.
11:30 Glance at e-mail’s! Never enough time!
12:30 Lunch with Patricia Handschiegel, host of the new Power Girls, on the Huffington Post and founder of stylediary.com – at Rush Street in Culver City. Love their turkey burger and sweet potato fries!
2:30 Review Men’s packaging.
3:30 See fabric vendor for new Fall 2010 fabric.
5:00 Take photos of new styles for Visuality! I am the model today!
6:00 Try on new production that is ready to ship. Need to make sure they fit perfectly! Yippie Skippie! The Jimmy Jimmy Skinny in Rebel Without a Cause looks perfect!
7:30 Dinner at home with Michael and the dogs. My favorite Indian food from Nawab of India.
8:30 Go through more e-mails! Try to watch a fun TV show! My favorites are: The Cleaner, In Plain Sight and Burn Notice.
10:00 Try to get some sleep.