Lorna, Editor's Archive
Khloe Kardashian got papped at a beauty salon getting her nails done in Beverly Hills, California. She was wearing 7 For All Mankind’s Roxanne skinny jeans in Super Vintage Nakita wash. We recently saw these jeans on Teri Hatcher and I love them. 7 For All Mankind really seems to be making a huge turn around the past couple of seasons and are right on trend with their styles. Buy these jeans at Revolve for $225.
Images courtesy of PicApp (not to be copied or used by others)
Here is an interesting denim brand for our male readers.
Edwin – an anagram of D, E, N, I, M (reversing the M creating a W) was founded in Tokyo, by Mr Tsunemi, 1947 in response to the expensive and poor quality denim domestically available in Japan at the time. Driven to create his own denims, Mr Tsunemi placed emphasis on sophistication in fits, washes and quality and from this point on quality, craftsmanship, innovation and integrity have been fundamental to the identity and aesthetic of the Edwin brand.
In the 1990’s Edwin created the ‘new vintage’ denim concept, which encompasses the subtle beauty of hand replicating vintage washes from archive references pre-dating 1947. Made in Japan from red selvage denim, all wear and detailing is done by hand and each style is limited to only 150 pairs worldwide! Having such a limited amount available to buy really makes these jeans more unique and special. The brand features raw jeans, distressed jeans, skinny fits and relaxed fits and even styles with suspenders. I think this brand is worth a try guys.
The collection is available to buy at Coggles.com by clicking here.
Second Clothing’s new Yoga Jeans Campaign looks really hot! The denim campaign celebrates real women. Yoga jeans have a unique fit that flatters a woman’s curves like no other denim in the market… so much so that women of all ages and sizes are singing the praises of these ‘miracle jeans’ and passing the happy news onto friends says the creative director.
While most denim brands feature unrealistic portrayals of women, Second’s new approach with the Feel Good, Real Good campaign not only celebrates the diversity of women’s shapes and sizes, but does so with a touch of humour. Yoga Jeans give women what they really deserve: to feel good, real good.
What we wanted to do with the campaign is to update the brand and work to refresh the approach of an industry that has not yet responded to a post-Dove world where seeing images of themselves in media and advertising drives real women to connect with each other and with brands.
What do you think of their concept? I think it’s a really good idea. You can view their new, racy and hot advert below.
Avril Lavigne stars in the new T Mobile commercial wearing a pair of Rockstar Sushi Denim’s grey biker jeans. I think she looks super cute in these jeans actually. I’ve always liked most of Avril’s music, especially her acoustic performances and I think she has such a unique style as well. I know she recently got divorced from her husband Derek of the band Sum 41, I wonder what she will be up to next? It’s good they still remain friends. You can watch the new commercial below. Buy grey Rockstar Jeans at Singer22 for $209.