Lorna, Editor's Archive
We got the chance to catch up with Chip, the co-founder of Pray For Mother Nature. Chip owns this denim brand along with his wife, Nicole. We spoke to them about how they got started, what inspired them, where the brand name came from and more. Check out the interview below to find out more about the brand. I love what it stands for! What do you think of the brand?
DB: What inspiration goes into designing a pair of your jeans?
Hiking through old mining caves/tunnels in Colorado and Canada.
DB: What is your collection about?
We wanted to make a RTW collection of basic essentials all in a super luxe denim. The vibe was to create a collection that was ageless and timeless out of everybody’s favorite fabric… denim!
DB: Why did you decide to create your brand?
When I was in Japan I went to the Japanese fish market and I saw all the tuna stacked up and I wanted to “Pray for Mother Nature” right then and there.
DB: Do you have a favorite cut you have designed?
Yeah we’re launching, Pray for Mother Nature Men’s and I love the skinny cargo’s and chinos, in deluxe, sick twill fabric.
DB: How many jeans do you own yourself?
3 pairs. A skinny, a skinny, and a skinny with holes.
DB: Which jean has been the most popular overall?
They’re all popular, but probably our Jessie Spano, it’s a low rise flare, that looks amazing on the bum.
DB: We all love denim, but what makes it so important to you?
Because they’re durable, and dirty cool.
DB: What makes your brand so different from the others out there?
This brand is denim with a cause. We are very concerned with environmental awareness, and giving back to nature.
DB: What is the best feature of your jeans?
I always push for practicality in my designs, so for our targeted demographic we use a fit model that has a real body. I think because of that you don’t get the typical 6 foot legs and muffin top like the other brands. Our jeans are super flattering even if your not a supermodel.
DB: How did you come up with the name Pray For Mother Nature?
My wife Nicole, literally said, “we have to pray for mother nature”, when we saw the tuna, and I thought it was amazing!
DB: A couple of celebs have been seen in your brand, do you have a favorite?
I love em all, but I think Vanessa Hudgens has really hooked up style.
DB: What’s next for Pray For Mother Nature?
Well like I said before we are launching a men’s collection for fall 2011, and we are introducing new fabrics for women’s for fall, like recycled leather and new original wovens to mix back to the denim.
DB: Do you predict any new trends for denim in the coming season?
The 70’s are coming back in a big way.
Zac Efron was spotted running some errands around the town in Los Angeles, California yesterday. I heard Zac has had to put on 18 pounds of muscle for his role in The Lucky One which is a drama which he stars as a veteran of the Iraq War. I think it’s great how much dedication Zac shows with his acting, he shaved off his hair which was kind of his money maker for so long!
Zac was of course wearing his Balmain Homme pants again. He’s really loving these at the moment. I’ve also noticed that even though Zac has branched out with his clothing, he still keeps the same shoes, he’s been wearing similar shoes for years now. But his footwear always matches his clothes. I’m not shocked he is our Top Denim Guy of both 2009 and 2010!
Rachel Bilson went shopping at Bed Bath & Beyond, where she bought a Classic Oven Broiler and a coffee maker in Los Angeles, California yesterday. Rachel chose to wear an outfit that we normally always catch her in, a casual tee, beige boots and skinny jeans. This time she was minus a pair of Paige Denim and opted for AG Adriano Goldschmied jeans instead.
Rachel was number 1 on our Top 10 Denim Diva’s Of 2010 list. She had been featured the most times last year in a lot of different jeans. I wasn’t suprised she won because she was on DenimBlog almost every week, sometimes a couple of times in the same week. I really do like Rachel’s casual style, even though it’s so simple it’s always so put together. Buy AG Jeans at AG Online.
Images courtesy of Wenn.com
Keanu Reeves was seen doing some shopping at Kiehl’s and avoiding the paparazzi while in Covent Garden in London, England. I often see a lot of celebs holding there hands to their face to avoid the snappers but it never seems to work. They still get the images. Although I am sure Keanu is less bombarded over here than in the US.
He chose to wear his trusty PRPS Jeans that he has been wearing since early 2009! PRPS is actually the only brand we have spotted him wearing on DenimBlog. He doesn’t opt for any other brand of jeans. These seem to be holding out incredibly well though so I can see why he loves them! I’ve still never tried the brand, they are just so expensive! How many of you own a pair?
Images courtesy of Wenn.com