Lorna, Editor's Archive
Here is the brand new Fall 2010 Look Book from the new brand SOLD Design Lab. I am loving their jeans! They don’t use a zipper so all they use is a button, you just pull the jeans on. They are so stretchy so it’s really easy to do. I can’t wait for more of their styles to come out!
So we caught up with the new brand SOLD Design Lab jeans and got an interview with them. We have been in talks with their PR company for quite a while now and I recently got a pair of their pull on jeggings which I love! I will try and review those for you soon. Their Fall 2010 Look Book will be coming up soon as well. I really like their brand. Carry on reading to find out more!
DB: What is your latest collection about?
DB: Why did you decide to create your brand?
DB: What has been your favourite memory/experience since SOLD was founded?
DB: Do you have a favourite cut you have designed?
DB: How many jeans do you own?
DB: Which jean has been the most popular overall?
DB: We all love denim, but what is it that makes denim so important to you?
DB: What makes your brand so different from the others out there?
DB: What is the best feature of a SOLD jean? (cut, fit, wash etc)
DB: How did you come up with the name SOLD Design Lab?
We got to talk to J Brand about their brand new Houlihan Skinny Cargo pants. They have really taken over the denim world and they are selling out everywhere. We spoke to J Brand about why they designed the pant, its popularity, which wash is their favourite and more! Carry on reading below to find out more about the Houlihan pants. You can read a review of these pants here.
Did you expect the Houlihan pant to be as popular as it is?
We knew when we first fit this style that we had something special but didn’t expect the demand of this style to get to this level.
What made you want to design a cargo pant?
We wanted to participate in the military trend that was so prevalent but design it the J Brand way for the J Brand customer.
Why did you decide to do a skinny version with ankle zips?
We are known for our skinny jeans and felt that this fit, length and details made military modern and sexy.
Why did you decide to go with Japanese twill?
This twill is a fabric we have used in our line before and our customers know and love this fabric. It is made of the highest quality yarn and feels amazing when put on.
I love the Houlihan pants, they are so flattering and so comfy! Who is your favourite celeb in them?
Each celebrity wears the Houlihan in her own stylish and unique way. we are so pleased to have the support of our fans.
Which Houlihan shade/wash is your favourite? Mine is Vintage Olive.
I love the vintage washes especially vintage sahara and vintage navy.
What makes your Houlihan cargo pant different from the other cargo pants on the market?
Everything – from the fit to the fabric to the details – is different.
Do you plan on doing more cargo pants?
We will offer the Houlihan in other fabrics and washes.
I read in an article that you have sold 75,000 pairs and you have 40,000 pairs on back order. That’s very impressive! Which colour is the most popular?
Vintage Olive has thus far been the most popular.
Lastly, a random question, what are your denim predictions for this season and next?
We have new fabrications and love cropped lengths, stove pipe legs and a good boot fit.
Image courtesy of J Brand (not to be copied or taken)
I got these AG Adriano Goldschmied The Stilt jeans in 18 Year Damage a couple of weeks ago and I fell in love with them. I have always loved how they looked on Heather Locklear, the wash looked so pretty, the distressing looked perfect and since they were skinnies that was a bonus. I can tell you I wasn’t disappointed when I got them! They definitely met my expectations.
One thing I love about AG Jeans is how authentic their washes are. They spend time and care on getting them just right, their whiskering looks just like it would on a very old and used pair of jeans, their distressing is done so well that it passes off as real and it looks really good, each of their jeans are numbered so they are all unique and individual, their fit (which I will talk about more in a moment) is always fantastic too! I really do love AG Jeans and I only have 2 pairs!
These Stilt jeans have a really good fit for me, the rise is just about right, it’s not too low and it’s not too high which I love, the back pocket placement is also extremely flattering, you can tell they have taken time to get it just right as the pockets sit on the butt in the right places. They have also made these jeans nice and slim all the way down but still being very fitted and flattering. The inseam is also not too long, I often find myself with a lot of stacking at the ankles or having to hem my jeans but with these I get neither which is great!
The thing I love most about these jeans is the 18 Years Damage wash. I’m obsessed with looking at how pretty the faded light/medium blue shade of the denim is and it’s just set off perfectly with the whiskering, it’s in the exact places it should be and it’s faded just right to make it look authentic. The distressing I also love to bits, it’s done with such care that it looks like it wont blow out or rip and it will stay looking worn in for the rest of the jeans life span. The wash for some reason looks darker in my photos than it actually is, I would say my pair are a little more darker than Heather’s and the outside modeled photos are a better representation of the wash rather than the laid down images inside.
I do still need to break these jeans in a bit as this is only my second time wearing them. They are still a bit stiff in the waist and butt area at the moment. The denim used for these jeans is of really good quality. You know when you touch a jean, you can just tell that it’s made of amazing denim? These are just like that, they have that slightly coarse woven denim feel to them, that little bit of graininess. I’m always impressed with how much detail and time goes in to making an AG Jean. I would say, even though they are a lot of money, if you are a denim enthusiast, it’s definitely worth the price tag investing in a pair.
If you are looking for a perfectly distressed and authentic looking light washed pair of skinny jeans then these are the pair you are looking for! They fit all the requirements of a worn in look Summer jean and the fit is perfect. Each pair is unique and that’s what makes them more valuable and special to each owner. I really love these jeans and I can’t wait to wear them more. I definitely recommend them, like I do with most of my jeans as I always love them, I don’t see the point in buying a pair I don’t like and wont wear haha. Buy these jeans at Revolve for $253.
Images courtesy of Lorna/DenimBlog (please credit if used) and jeans courtesy of AG Jeans.