Lorna, Editor's Archive
The Rivet De Cru Jeans brand based out of Los Angeles founded in late 2007, was launched by long-time denim guru Ruben Dario Campos, an industry leader in quality and innovative jean manufacturing with over 18 years of Denim sales and design experience.
After many years at the helm of sales for Italian Denim Brand Parasuco Jeans with his partner and legendary Salesman Steven Kohn of Power Sales, Ruben decided to venture out on his own. A decision that would decidedly change his life for the better, and put him well on his way to learning how to design a jean from scratch to each detailed finishing touch. This new option presented itself in an alliance with the RP55 Group in 1999, where he was able to successfully launch a new brand called Azzure Denim, a brand that would become synonymous in the industry with great washes and a perfect fit. After almost a decade of success Ruben once again felt the need for change , and renewed his focus on his first love, Denim.
Once again but now completely on his own as design director/founder, Ruben with his 18 years of denim experience, was now in a position to truly express himself and fill the market with something he felt had been missing. Rivet De Cru which means Vintage Rivet in French, carries Ruben’s initials. This, he knew one day would happen; a brand that finally holds his seal of approval. From intricate washes, destroy accents, carefully positioned handbrush areas and creases, he was now designing the jeans that would leave a timeless denim impression in your closet.
With a keen eye for Denim Laundry and sewing details, Rivet De Cru treat their jeans like paintings using denim as their canvas, the fit as their brushes , and the premium lifestyle as their inspiration. With striking washes and fresh new products every month, Ruben has been able to sell to an international market and some of the leading boutiques in the United States.
Combining a love for Americana West and Premium European Fashions, Rivet De Cru’s look and feel remains unique and separates it from the rest. The signature “ RV ” back pockets and 120 different ways of execution are also other factors in its efforts to remain timeless.
Rivet De Cru jeans are currently being sold from the beaches of L.A. & Miami, to the streets of England & New York, and in the walls of Harvey Nichols Dubai. Rivet De Cru offer you great jeans with a great fit for a much lower price than other premium denim.
Ideeli are giving you the opportunity to win a one of a kind couture dress designed by Oscar de la Renta himself on 1st June! Not only do you win the dress in your size BUT you win the gorgeous illustration of the dress signed by Oscar de la Renta as well! They will be accepting entries the entire month of June BUT you must be an ideeli member to enter! To register, Click Here!
Ideeli also want to share with you a special promotion they are doing with the ideeli blog. They want to feature one of you on the blog by sharing your style. They are asking people to show them how you dress up or down your favorite ideeli finds, on Twitter. Winners will be featured on the ideeli blog and will receive a $15 shopping credit good for 30 days on ideeli. They are not putting a limit on the number of winners. If they love it, they will post it! Please note, the post on ideeli will include a detailed interview with the winner!
To enter what you need to do is: Join ideeli on Twitter, load your favorite style shot to Twitpic. Make sure you start your tweet with “@ ideeli” so they can find your pictures.
The event ends, June 30th and be sure to include where you heard about this fantastic promotion!
Also Ideeli is having a top secret handbag sale tomorrow! They wont let us know the designer but they gave us a couple of clues: This Italian made line is HUGE and this designer won the Neiman Marcus award in 1947… I wonder who it is?
I am absolutely in love with these Current/Elliott skinny jeans, I adore the wash, it’s so classic and cute at the same time! For those of you who haven’t tried Current/Elliott you definitely should! They are so comfy and stretchy and they are so soft! They are great denim, not to mention very popular with the celebs! Check out shopbops collection of hot Current/Elliott’s and Revolve’s.
Don’t forget to follow DenimBlog on Twitter!
Wide leg jeans have become pretty popular in celebsville lately! So many hot ladies have been seen in them. Eva Mendes is wearing a pair of MIH jeans, Penelope Cruz is wearing Paige Premium, Lindsay Lohan is wearing PRVCY, Katie Holmes has Juicy Couture, Kelly Ripa is in Anlo, Jennifer Garner is wearing 7 For All Mankind and Elle McPherson is wearing J Brand! Do you think these wide leg jeans the celebs are rocking will take over the skinny? I have included a few of my favourite wide leg jeans that you can purchase online! Styles from Paige (Bundy cut), Level 99 (Rapture/Chambray), Current/Elliott (Elephant bell) and AG Adriano Goldschmied (Mona).