According to Women’s Wear Daily, celeb favorite April 77 has stopped production.
Founded in 2001 in Grenoble by designer Brice Partouche, the trendy label was sold in about 80 specialty stores in the U.S., including Barneys New York, Blackbird and Oak. However, in recent seasons the company faced serious financial and production issues, failing to deliver fall ’09 orders to major retailers like Bergdorf Goodman, Saks Fifth Avenue and Bloomingdale’s.
The line was represented in the U.S. by New York-based Archetype Showroom, which sent out a letter to buyers in recent weeks informing them of April77’s closure and that no spring ’10 merchandise would be delivered.
“Unfortunately after much internal trouble, April77 is not in a financial position to be able to finish production and deliver your goods,” read the note from the showroom’s founder, Audrey Gingras. “I am truly sorry for the strain that this may cause you, as well as for the lack of forewarning. We are very distraught here at Archetype to have learned of this situation, especially as it is so late in the season to learn of such a problem.”
In late 2008, April77 tapped a new chief executive officer, Bernard Didier, and chief financial officer, Didier Affre.
The brand was known for directional denim, which sold for $140 to $350. Jeanswear made up about 65 percent of sales, with a contemporary sportswear line accounting for the remainder of business. Men’s wear comprised about 60 percent of sales and women’s wear 40 percent.
“Music, youth movements and underground culture have always been the main inspiration for my design,” Partouche told WWD last year.
“There was a lot of potential for this brand and it was a profitable, viable business for seven years. But in the past year, it sort of deteriorated,” said Gingras, who added April77 owed her six figures in unpaid sales commissions and expenses.
Article and image from WWD.com
What are your thoughts on this? Last week Rock and Republic filed for bankruptcy protection and now April 77, do you think more brands will go under?
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Debuting her brown hair, Katherine Heigl meets up with friends, wearing a button down and Levi’s jeans. She looks like motherhood is treating her well!
Celebs like Rachel Bilson, Ashley Tisdale and Kate Moss are huge fans of Siwy jeans. The brains behind the operation is Michelle Siwy, who launched the collection in 2004. (click here to learn more about the brand). Check out the interview below to learn more about how she got her start and where she sees the future of Siwy heading.
When did you first realize you wanted to be a designer?
I knew when I was really young. I spent a lot of time in hospitals when I was a kid because of a bad car accident, and my parents would bring me all kinds of magazines. So I was like 8 years old, reading French Vogue and sketching what I saw. But my mom, who worked in a sewing factory, didn’t approve. To her, it was like setting out to do what she did, so I first went to school for nursing.
How did you make it to New York?
Well, while I was at University of Rhode Island, I was secretly taking classes at RISD to build up a portfolio. Then one semester, instead of signing up for more classes at URI, I applied to transfer to F.I.T., got in, told my mom that I was in at F.I.T., hadn’t signed up for more classes at URI, and was just like “Whatcha gonna do now?” So she drove me to New York soon after.
What made you decide to focus on denim?
For me, denim really is very personal. When I was younger and buying all kinds of jeans from vintage stores, my favorite part was imagining the people who wore them. Like, you’d know the shape of their wallet from the impression on the back pocket, or you could imagine a bike accident from a rip in the leg. I love that I design the beginning of other people’s stories.
What do you think will be the next big denim trend?
I think it’ll be the mixing of more fabrications. There are some denims coming out soon that are so lightweight they hardly feel like denim, which also makes it a lot easier to mix them with other things, like embellishments or lace.
What’s the first designer item you ever bought?
When I first started to have a little money, I bought Balenciaga cargo pants and wore them all the time.
Which trends are you appreciating right now?
The skinny look — it’s more flattering.
Which trends are you ready to see retired?
Jeggings, but the ones without pockets. They’re scary.
What should every woman have in her closet?
A classic pair of heels that are very clean, with a nice shape and hidden platform.
Are there any big plans in the works for Siwy?
We’ve added children’s and maternity for fall. Next year, we’re adding tops and hopefully shoes. But I want to do it all slowly. I don’t want it to seem cheesy.
Interview and image from NYmag.com