Whitney Port mixes hipster and trendy in a pair of Current/Elliott Boyfriend jeans, in love destroyed, vintage tee and oxford shoes. Her style has really evolved over the course of The Hills and The City. She is in New York, filming the second season of The City, in which I’m sure we’ll see an entire array of unique outfits!
Images from fadedyouthblog.com
Sophia Bush protests in a pair of J Brand Zombie jeans which she cuffs at the bottom. I think that this is J Brand style is quickly becoming the most popular with celebs!
Images from gossipgirls.com
It can get expensive to keep up with the hottest denim trends, as many designer denim brands can cost well over $200. However, many retailers are releasing similar styles, so you can get the look, for less!
Current/Elliott Boyfriend retails for over $200. Check out American Eagle’s BoyFit jeans, which comes in two washes, dark and light, for $49.50.
Hayden Panettiere is a fan.
Current/Elliott and PRPS have also started the longer denim short trend. American Eagle also offers a longer shorts, with distressing, for $39.50.
White Denim is also a big trend with brands such as J Brand and SIWY this season. For a more wallet friendly look, try Levi’s Low Skinny 531 Jeans in Luella, for $59.90.
Shredded denim, like Jet’s Thrasher Jeans, are all the rage this season. For a cheaper alternative, try Cheap Monday’s Thrasher jean, for $70.
What are some of your places to shop for trendy, inexpensive jeans?
While the retail industry is being hit hard by the recession, there seems to be one area that is almost recession proof, denim. Consumers have cut spending on clothes but denim retailers are building new stores. As one market study revealed, “Sales of premium brand jeans grew by 17% during 2008 and eked out a 2.3% increase in the most recent three-month period that ended in February, making premium denim one of a few “pockets of growth in an otherwise fizzling fashion market,” NPD Group said.
“That is the time period that was the most challenging in terms of consumer spending, so any growth during that time is significant,” said Marshal Cohen, NPD Group’s chief industry analyst. “With the newfound focus on fit by some of the commodity brands coupled with women’s never-ending quest for the perfect pair of jeans, the passion for denim is alive and well.”
Perhaps part of the draw is that denim is seen as part of the American Spirit. “In the U.S., people care that their jeans are manufactured here,” said Eric Beder, an analyst for Brean Murray, Carret & Co. “To consumers outside the U.S., it’s crucial. Jeans are considered an American tradition. To be considered a real premium brand, you need to have the ‘made in the USA’ label on it.”
As Adriano Goldschmied, the Italian designer of European jeans brands Diesel, Replay, Goldie and Rivet, agrees. In 2007, Goldschmied’s luxury denim label GoldSign merged with Paris-born Jerome Dahan’s Citizens of Humanity, based in Huntington Park. “Nothing more than jeans represent the spirit of America,” Goldschmied said. “It’s about going to the mall, driving, having fun at the beach. Jeans still represent the life.”
There has also been an increase in the opening of stores, as opposed to selling through department stores. Brands like Joe’s Jeans and True Religion are attempting to reach customers through websites and stores. True Religion’s direct direct sales increased 96% to $23.1 million. The company had 49 of its own stores by the end of the first quarter, up from 18 stores in March 2008.
But it ultimately, it comes down to fit and quality and viewing denim as an investment. As Joelle Forte Casady explains, “I wear jeans five out of the seven days of the week. If I’m spending $150 to $250 a pair, I feel I’m getting my money out of it if I wear them 10 times, and I wear them a lot more than that,” Casady said. “That’s instead of some sexy heel shoes I might wear six times a year. When you think it looks nice and feels right on you,” she said, “then it is worth every penny.”
Read the rest of the article at The LA Times.com