Good News Guys!
Silver Jeans is revamping their men’s collection this fall. The new collection will be launched under the name Silver Co 925 Series Jeans. The new collection will feature a more vintage viewpoint, in hopes of distinguishing them from the women’s line.
The company president stated, “We felt we needed to step outside of where we were with the men’s product and create a new marketing identity for it. We sensed that guys were associating the brand with women’s jeans, so we want to separate the two brands and give men’s its own perspective.”
This movement towards a separate look for men and women seems to be becoming popular with designers, as brands like J Brand recently added this approach to their men’s line.
This new approach means that the jeans will feature rough edges, rough sewn, hand stamped labels and a more “masculine” look. There will be six styles, with a slightly higher price point of $85-$105, but the designer feels that these details are worth the price bump and the line has the ability to compete in the designer denim market. The line will be available this fall at The Buckle, then will expand to other retailers.
Image and story from WWD.com
After the news that Chip and Pepper were restructuring their business plan, some may have been worried about the future of the brand. However, the line seems to be going strong, as the designers have launched a new line, Mill Iron.
The line will be available only at retailer The Buckle on July 10th. The line will be priced from $98 to $110. It will feature men’s styles for the fall line, a relaxed style with button fly and a relaxed style with straight leg and button fly. They will each have vintage detailing referencing the “cowboy life style” such as vintage nickel trim, tacking and names like Buffalo Jump.
The spring will bring women’s styles, skinny jeans, with zippers, leggings and boot-cuts. The exclusivity agreement with The Buckle is only for a year, after this time, the line will be featured in Chip and Pepper retailers.
Image and article from WWD.com
After her recent split from Nick Lachey, Vanessa Minillo moves on with an unidentified gentleman. She grabbed lunch with him in a pair of J Brand lightweight Deal Low Rise 12″ Skinny Jeans. She pairs them with an embroidered sweater, flats but shows a bit of tummy to keep it sexy!
Images from gossipgirls.com
Heading out to promote her new movie, I Love You Beth Cooper, Hayden Panettiere runs into trouble at the airport. She paired her Paige Premium jeans with a pair of suede boots and a casual tee and sweater.
Images from Bauergriffin.com