Although it originally started as a way to raise money and awareness for breast cancer, PRVCY Premium denim quickly became a celeb favorite. Celebrities like Carrie Underwood, Paris Hilton and Lauren Conrad are all fans of the line. PRVCY Premium recently launched their first commercial. Check it out below.
You can also view a video about the founder of PRVCY Premium and learn more about the brand’s mission below:
Shenea Grimes wore a pair of shredded Levi’s jeans, with a leather jacket and a pair of bowling shoes on the weekend. She was at a benefit in Los Angles, Bowling for Buddies benefiting Best Buddies International.