British model turned TV show host Alexa Chung, is the newest face of Pepe jeans! She’ll be modeling the Spring/Summer 2010 line for the brand. Two of the brand’s have already been leaked. She appears wearing a pair of denim cut off shorts, in the other, she appears wearing a denim jacket. The campaign was shot by Tom Murno and Alexa looks flanked by two male models, Tom Guinness and Boyd Holbrook.
Article and images from Graziadaily.com
I Dig Denim is one of the latest creations from Sweden. The designer, Hanna Clavegård’s interest in children’s clothing and design was aroused many years ago. Then after the arrival of her own kids she realised that the market lacked a unique, exciting
jeans brand for the little ones. She believes passionately that what a child wears should reflect its personality. Because children are simply the most distinctive individuals around. Naturally the I Dig Denim collection is produced according to fairtrade regulations, which prevent practices like child labour and discrimination.
The collection is currently available in four models, in sizes from 6–9 months to 9–10 years. But there are already plans for more additions to the line. You can visit the website at Idigdenim.com