The former MTV VJ, Alexa Chung has just announced that she will be collaborating with Madewell. She will be releasing a line with the brand, a sister label of J Crew. The line will reflect Chung’s style (since she’s a regular at their Soho store), and include styles like high waisted skinny jeans, adding to the brand’s already popular denim collection. Chung stated that the focus of the line would be ” things you wouldn’t mind getting dirty in and things that I actually wear.” The line will debut this spring through madewell1937.com, which will be the first online opportunity to purchase from Madewell.
“I’m very excited for my first collaboration and thrilled that it’s with Madewell,” says British-bred Chung. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!”
Alexa’s style is inspiring and inventive, yet unbelievably approachable and down-to-earth,” says Madewell design director Kin Ying Lee. “The way she puts everything together is so spot-on—and so perfectly Madewell. What excited us the most about Alexa is that she has such a clear point of view, and she enthusiastically brings that to the collection.”
I’m sure Alexa’s hipster style will make for quite a unique collection!
Article from WWD.com
Shipley & Halmos introduces a new cut for Spring 2010. The label has released a super slim cut jean, the Benz 5-pocket jean. made from unfinished raw denim. This plays into the idea behind the brand’s spring collection, dualities of opposites: modern vs. classic, structured vs. unstructured, soft vs. hard. The new jean embodies each of these ideas, as once they’re broken in, they will be soft and last forever. The Benz retails for $ 185. What do you think of this idea? www.shipley-halmos.com
Christina Applegate is certainly a fan of Rockstar Sushi denim. She recently wore the gray moto jeans both while strolling around Hollywood as well as on the Ellen Show. You can purchase them at singer22.com