Bluefly is having another 10-hour denim sale! Brands like Paige, Earnest Sewn, Work Custom and Genetic are up to 70% off retail prices. But shop fast, it’s for 10-hours only!
The Dutch line, G-Star is expanding in the US and returning to their focus on denim. The line opened it’s US stores in 2004, however, their new plan is to expand both number and areas of stores.
“We want to expand from 12 monobrand stores in the U.S. to 50, which falls in line with [the company’s] global expansion plan to go from 200 to 750,” said Stuart Millar, executive vice president of North America operations.
The brand will also focus on emphasizing G-Star’s past as an industrial denim giant. This fall, the brand will launch the Raw Essentials collection, which will focus on raw denim. The collection will feature both jackets and jeans, starting at $300 to $600.
G-Star is also focusing on advertising. They will continue to put on a runway show at New York Fashion week, as they have in seasons past. Perhaps the most exciting new development, is the signing of Liv Tyler to appear in their ad campaigns for the next two seasons.
“We believe that she has a level of sensuality and this is very important for how we want to position G-Star within the women’s context,” said Ray, adding that the shots will emphasize a denim lifestyle rather than high fashion. “We’re serious about the women’s business. We’ve gone totally dedicated to a female-focused campaign.”
Check out images from Liv’s campaign as well as looks from the upcoming Raw Essentials collection below:
Article and images from WWD.com
The former MTV VJ, Alexa Chung has just announced that she will be collaborating with Madewell. She will be releasing a line with the brand, a sister label of J Crew. The line will reflect Chung’s style (since she’s a regular at their Soho store), and include styles like high waisted skinny jeans, adding to the brand’s already popular denim collection. Chung stated that the focus of the line would be ” things you wouldn’t mind getting dirty in and things that I actually wear.” The line will debut this spring through madewell1937.com, which will be the first online opportunity to purchase from Madewell.
“I’m very excited for my first collaboration and thrilled that it’s with Madewell,” says British-bred Chung. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!”
Alexa’s style is inspiring and inventive, yet unbelievably approachable and down-to-earth,” says Madewell design director Kin Ying Lee. “The way she puts everything together is so spot-on—and so perfectly Madewell. What excited us the most about Alexa is that she has such a clear point of view, and she enthusiastically brings that to the collection.”
I’m sure Alexa’s hipster style will make for quite a unique collection!
Article from WWD.com