Gap launched their Spring 2011 collection in London this week. The collection was highlighted by tons of neutrals, both in skinny leg styles as well as wider legs. It was interspersed with pastel denim and accents, which will be perfect for spring. Check out the collection below. You can view the entire collection at Style.com.
Levi’s recently premiered their Curve ID line, which is aimed to provide fits that fit a woman’s curve and individual body type. As research for the line, Levi’s heavily researched and polled different women throughout the world. Now, they are taking it to the next step by launching a global community. The brand is attempting to connect women across the world with social media.
The global community, which launched October 18th in the US, UK, and Japan, allows women across the world to connect with Levi’s 20 brand ambassadors. Each of the Levi’s ambassadors is from a different walk of life and background, and will post blogs, videos and tweets on how they achieved their success. Users are also encouraged to create a profile, including their goals and aspirations.
The global director for Women’s marketing notes that the motivation behind this campaign is to appeal to the target audience of 25-29 year olds. As director Mary Alderet explains, “Today young women face more opportunity in their twenties than any other generation of women before them. It’s important we understand their mindset and their cultural and societal impact.” She hopes that the community will become, “a global platform of women coming together to share, inspire, grow and shape their lives.”
You can learn more and sign up for the community at ShapWhat’stocome.com
Article from Independent.com
In a rare sighting out, Sandra Bullock carries baby Lou to some errands. I can’t believe how big he’s gotten! I feel like we rarely see Sandra out and about but that is probably because she’s keeping a lower profile by living in Austin, Texas.
Sandra wore a striped tee, cut off shorts and sneakers as she ran her errands then loaded up Lou in her car. Sandra’s cut offs are by Levi’s. You can buy cut off Levi’s shorts from Levi’s.com for $9.90! That’s such a steal! You can wear them now over tights and then without in the spring and summer.