Gap has been upping their game when it comes to their premium denim collection. Recently, the brand launched their 1969 Premium denim collection, which features trendy premium denim, at a lower price point. Gap is now expanding this line, to kids.
The 1969 collection will expand to make styles in lightweight denim for 0-24 month olds. The line will keep focus on mobility, fabric quality, while still keeping in mind the trend factor.
The styles include, 5 pocket jeans, overalls, denim skirts and denim jackets. The price point, however, will range from $19.50-29.50.
The collection is now available online and will be available in stores. Gap plans to add pieces to the collection and expand it to Toddlers and Kids by fall.
Taking a break from the spotlight in London, Robert Pattinson wears a denim jacket while he goes shopping. Robert stocked up on socks and boxers then grabbed a bite to eat with his friend, looks like he’s enjoying his downtime.
Can you guess whose butt this is in Seven For All Mankind jeans? Read More >
In hopes of counter acting the economic conditions in the United States, Seven for All Mankind is expanding the brand in Asia
The company has doubled it’s expansion and business in Asian Pacific region in the past year and hopes that this growth will continue into 2010. Most recently, the brand launched it’s flagship store in Beijing, China last week. This adds one more store to the brand’s 29 free standing stores, 10 of which are in Asia.
The brand’s focus will continue to be on both free standing stores and mall stores. As the stores CEO explains, signature stores are key in China because “consumers there like a complete branded experience.” This also means that the brand will continue it’s foray into the non-denim market and emerge as a lifestyle brand.
Image and article from WWD.com