Lacoste and Earnest Sewn partnered up and next March will be selling a collaborated brand in each stores. The brands created a co-branded line of denim which will be featured in both Earnest Sewn and Lacoste stores. The collection will also feature Lacoste polos sold in Earnest Sewn stores.
For Lacoste, CEO Steve Birkhold felt that the partnership was natural, “It’s a logical extension of our brands. We know that our customers wear jeans with their Lacoste polos and T-shirts.”
The denim collection will be based on current Earnest Sewn styles, with some stylistic alterations. The Lacoste alligator will appear near the pocket and an “Earnest Sewn Co. especially designed for Lacoste” label will be sewn inside. The styles for the co-brand will be based on Earnest Sewn’s current most popular washes. The men’s collection will feature two different styles, in four washes. The women’s collection will feature three fits, and seven washes. Both will also feature shorts.
The price point for the jeans, is slightly higher at $165-$195 and will be sold in both Earnest Sewn and Lacoste stores in the US.
Article and Image from WWD.com
Update! These jeans are Current/Elliott’s Army Pants! Thank you Liznie!
Kate Bosworth brought some clothes and bags with her on her way to a photo shoot in Los Angeles, CA. The night before she spent at the Spike TV’s Scream awards, where she hung out with the cast of True Blood. Rumors were that she and Alexander Skarsgard had split but they spent the award show hanging out together.
Kate wore a camel sweater, blue boot cut jeans and studded flats. She’s wearing Blue Stone’s Stacy Boot cut jean. Blue Stone recently welcomed Angela Furlong, as the Director of Design. Angela was previously at William Rast. You can buy Kate’s jeans from Piperlime.com for $165.oo.
Kim Kardashian was out celebrating her 30th birthday, again! I can’t keep track of how many different birthday parties I’ve seen photos of. Kim was celebrating with Fusion Cosmetics, which she serves as a Brand Representative for. It must be fun to have so many different parties (and cakes!)
Kim looked sleek in an all black outfit, including a leather jacket and black skinny leggings. We’ve seen Kim in a lot of denim leggings by 7 For All Mankind. I wonder how many different pairs of denim she owns? Do you own more than one pair of the same jeans? I’ve been known to buy (and wear to death) more than one pair of my favorite styles! Buy these leggings at Singer22 for $169.
Images courtesy of Wenn.com
Georgia May Jagger, the face of Hudson’s denim campaign for the past couple of seasons, is now creating a denim line! Georgia and Hudson have teamed up and will launch a denim collection for Spring 2011. The collection will be called Hudson by Georgia May Jagger. I’m sure the line will feature Jagger’s unique style so it’s reflected in the line!
Article and Image from Vogue UK.