Jennifer's Archive

They say inspiration comes from the oddest places. One of the most unusual inspirations for the line, Denim Junkie, comes from slasher and horror movies. Laura Sfez and her brother Emmanuel Sfez turned to Japanese horror movies and classic American slasher films for their inspiration in the line’s Spring 2010 collection.

Laura is designing the women’s denim and Emmanuel is designing the men’s line as well as the monster- and movie-themed graphics that will be splashed all over T Shirts and hoodies. Woven shirts round out the Denim Junkie collection for Spring.

“The name of the brand reflects that we are denim and pop-culture junkies,” Laura said. But they are also denim veterans who learned the ins and outs of denim production through the family business in Culver City, Calif. The pair saw a gap in denim with premium touches at a lower price point.

The jeans will be body conscious, feature many different washes and styles, including skinny jeans and itty-bitty shorts. The Women’s collection will sell wholesale, starting at $42 and the men’s for $38. The collection will be sold in stores such as Nordstrom and Bloomingdales.

The horror movie theme will continue throughout future seasons, Fall 2010 will feature a denim jacket and Letterman style jackets with zombie references. Including a Letterman’s jacket which reads “Zombieville High School.” The jeans will also feature painted vampires and werewolves.

Article and images from apparelnews.net