In an effort to attract a younger audience, Gap has overhauled it’s entire advertising campaign. For the upcoming Fall season, Gap will be featuring actual young adults from towns such as Austin, TX and Brooklyn, NY. Other additions include in-store smart phones which will play videos showing how a product was made and celebrity run taco trucks will provide free meals to anyone wearing a “Gap” label. Chief Marketing Officer Seth Farbman explained, “Our core customer has changed to the millennials who are entering the market in a very big way, so we are making some bold and deliberate changes.”
The brand’s aesthetic has also changed, shifting away from office classics and neutral colors, featuring sequined and embellished jeans and bright colors. You can preview Gap’s newest commercial in the video above.
Sofia Vergara was seen doing some shopping before grabbing a bite to eat in Beverly Hills. Aside from her role on the Emmy nominated series, Modern Family, Sofia also has a role in the animated film The Smurfs and New Year’s Eve. It seems like almost every celebrity is in that movie, I hope it’s good!
Images courtesy of STS/Wenn.com & INFdaily.com
Lindsay Lohan is definitely keeping a low profile these days. She was seen doing some grocery shopping at a local Whole Foods. On her way to her car she was seen shielding her face from the paparazzi, which is totally not like her! I really hope that she’s on the right track and is getting her life back together.
Lindsay’s outfits are starting to show some improvement as well. She wore a pair of 7 For All Mankind cut off shorts, a sweater and gladiator sandals. This is definitely one of Lindsay’s better looks, she looks casual but still put together. You can buy 7 For All Mankind online at Blueheavenboutique.com.