Introducing the DB Trend Guide, a sublime cocktail of premium denim trends for late summer and fall.
Every year, top denim brands gather at the PROJECT and ENK shows in Las Vegas to unveil their collections.
We combed the aisles and distilled the best in a sexy book just for you, the web’s largest denim community.
“In this book, which looks just like a glossy magazine, is a whole mountain of denim and the new trends! It includes an interview with J Brand and Silver Jeans Co., information on the new styles from many denim brands including J Brand, DL1961, Paige, Current/Elliott, Hudson, James Jeans, Kasil and more, plenty of photos from the PROJECT and ENK shows and new collections, a view of denim through the ages, a Swedish Spotlight on denim and so much more! You definitely don’t want to miss this! Lorna, Editor.”
INDi, an online custom premium denim brand, wants to change the way you shop for jeans. On their site, www.indicustom.com, you step into the designer role and choose every style and fit detail about your jeans. With prices comparable to other premium denim brands, it seems that custom is now available to the masses. That’s not to say that celebrities aren’t jumping on board too, INDi already counts Academy Award winning actress Helen Mirren and a number of NBA players among their list of custom denim converts. We talked to Ali Fenn, INDi’s VP of Marketing to find out what the brand is all about, why custom is hot, and how we can make our own jeans!
DenimBlog: Tell us about INDi! What makes your jeans different than other jeans that are out there?
INDi: Where else do you get to choose all your style details AND get custom fit jeans made from your unique pattern to fit your unique body?? At INDi, you get total control of how you want your jeans to look and how they fit your body.
DenimBlog: I’m a standard size, why would I need to get something custom fit?
INDi: Face it, even the most “standard” sized among us can still struggle with finding jeans that fit. Even if you and I are both a size 4, it’s absolutely possible for our bodies to look totally different. Bodies don’t come in standard sizes, so why should your jeans?
DenimBlog: True! So tell us about your fit profile, how does that work?
INDi: In our fit profile you fill out a few measurements and then answer some simple questions about your body and the way jeans usually fit you. We take this information and use an algorithm to compare your measurements to body scan data from thousands of people to determine your best fit.
DenimBlog: This sounds pretty involved, how long does the process take?
INDi: It takes a customer about 10 minutes to order.
DenimBlog: When we think about all the time we spend goofing off on the Internet, 10 minutes seems like a pretty good trade off for better fitting jeans. But what happens after that?
INDi: Once you click the submit button, we generate your unique pattern within 5 minutes. Then your jeans are cut and sewn individually. Nothing is mass-produced. The whole process takes about 4 weeks, but we do everything in our power to get you your jeans even sooner!
DenimBlog: What if they don’t fit?
INDi: People usually get their fit right on the first time, but if you don’t, no worries. We have a satisfaction guarantee and will exchange your jeans and remake them until you love them!
Ready to try custom? INDi’s custom premium jeans are offered for men and women in a variety of styles and washes. Jeans are available through their website, www.indicustom.com and pricing ranges from $175 – $200.
Well known for its rainbow colors and amazing fit, DL1961 sat down with DenimBlog to give us the real deal on why they’re fabulous. What follows are excerpts from our conversation with Director of Marketing, Sarah Ahmed.
DenimBlog: Your company was founded in 2008, according to your website. Why are you called “DL1961”? What happened in 1961? Does “DL” stand for anything (e.g., Denim Love)?
Sarah Ahmed: DL1961 used to stand for Denim Limited but we shortened it to “DL.” The 1961 is not only the owner’s birth year but in Chinese numerology it adds up to a very lucky number.
DenimBlog: Who is the Creative Director of the Women’s collection?
Sarah Ahmed: DL1961 is a family owned and operated vertically integrated brand. The creative director [is also the] co-owner…Maliha Ahmed, a New York City-based denim designer and veteran of the denim world. Prior to launching the brand with her husband, she travelled all over the world working in different aspects of the denim industry from design to production.
DenimBlog: What is Maliha’s favorite aspect of designing for the women of DL1961? Who does she design for (e.g., urban 20-somethings, career 30-somethings, etc.)?
Sarah Ahmed: For Maliha, it’s all about the product and the fine details that go into making denim. She revels in discovering new technologies, like X-Fit, and creating fits that flatter every woman regardless of age and shape.
DenimBlog: What travels, cultures, books/magazines/blogs, films, music, vintage collections and designers, or trends most inspire Maliha when she’s designing a collection?
Sarah Ahmed: She is constantly on a plane travelling to and from Europe, Asia, and North America. This way, she can get a good idea of the global denim market and trends, and ensure that our product always stays above par. Having said that, her color inspirations usually come from her appreciation of world art and a keen eye for what is hot on the runways.
Stay tuned for more excerpts from our chat with DL1961 coming soon!
This is a guest post written by Susanna cha on behalf of ASOS.
Denim jackets are great to wear this autumn and are a fantastic addition to your wardrobe. Because denim jackets have a long time span, they were historically worn by people who did not have a lot of money to spend and belonged to the working class during the late 1600’s. Later on, they became popular in the United States since the 1950’s. Nowadays, denim jackets are worn for all sorts of occasions, are never out of style and look great on any type of body shape!
I’ve chosen two completely different types of premium denim jackets for you to see. I chose the first jervoise denim jacket because I love combining dresses with denim jackets. It just gives the outfit a completely different look and this is a great way to show you that you could combine your denim jacket with almost anything. I also love the fact that this jacket is lightly washed, resulting in a much more laid-back and older look which reminds me of the 70ies.
The other denim jacket is a biker jacket with a huge black corsage. The combination of a tough biker-looking character and the corsage adds a bit more sophistication and looks very elegant. The asymmetric zip closure also gives the jacket a more edgy-appeal. No matter what kind of denim jacket you choose to buy, most jackets can be worn with anything and are also great for accessory matching. One thing is for sure, denim is certainly here to stay.