Here is the brand new Miss Sixty Spring 2016 global ad campaign, featuring supermodel Natalia Vodianova. Miss Sixty is re-positioning itself as a luxury denim brand, recently opening a new concept store in Westfield White City with more stores to follow, including Brompton Road. What do you think of this as a new venture for the brand?
They are exploring femininity of denim through trend-led pieces for this new campaign, which was shot in London by a team of top international photographers and stylists. It’s entitled On Road in reference to the retro yet ever evolving nature of denim in the fashion world. Lensed by renowned photographic duo, Mert Alas and Marcus Piggott, the campaign embodies the spirit of Miss Sixty – retro but modern, playful and sexy.