The “Playful Nostalgia” collection from EVISU finds its inspiration from street art, graffiti, and youth culture. This is part of the brands Fall Winter 2015 campaign as they had a few different topics in their collection. You can see the look book below and also read some of the press release on the collection. I think these images are really fun and intriguing. The patched jeans look cool too! What do you think?
Using clothing as an art canvas, the EVISU design team applied irreverent and unexpected graphics, detailing, and effects to a range of sportswear, denim, and outerwear, delivering a dynamic season of abstract expressions. Clashing graffiti patterns, bold colour combinations, and innovative graphic treatments bring a unique energy to the season through bright and brash camo patterns and prints evocative of vintage street signs and posters, seen on sweatshirts, jackets, and sweaters.
A combination of form and function defines the collection with an emphasis on maintaining the season’s sporty style and relaxed comfort. Waterproof, breathable fabrics are used for the men’s “sport tech” jackets, and loose, soft knits may be paired with fitted jogging pants or tailored jeans for a comfortable yet put-together look. For the ladies, a variety of new, textured material and double knit fabrics are introduced in a range of soft and sumptuous sweatshirts, while loose-fit outerwear, such as the range’s long bomber jackets, may be paired with skinny jeans or sweatpants for a cool-girl vibe, or even worn alone as a dress for a youthful, feminine touch.
